Apollo.io vs ZoomInfo
Comprehensive comparison for 2026: features, pricing, and expert recommendations
By Shyft Research TeamUpdated Feb 24, 2026
TL;DR
- Both tools is our recommended choice for most users
- Apollo.io has 4.8/5 rating vs ZoomInfo at 4.4/5
- See detailed pricing comparison below
- Startups, SMBs, budget-conscious teams, combined prospecting and outreach
Apollo.io Rating
4.8/5
ZoomInfo Rating
4.4/5
Apollo.io Price
\/user/mo
ZoomInfo Price
Contact for pricing
Apollo.io and ZoomInfo are the two most popular B2B data providers. ZoomInfo is the enterprise standard with premium pricing. Apollo disrupted the market with similar data at a fraction of the cost. This comparison helps you decide if ZoomInfo's premium is worth it.
Quick Verdict
Apollo wins on price and SMB value. ZoomInfo wins on data quality and enterprise features.
Choose Apollo.io
Apollo offers 80% of ZoomInfo's value at 20% of the price. Great for startups and SMBs. Includes built-in email sequences and dialer.
Startups, SMBs, budget-conscious teams, combined prospecting and outreach
OR
Choose ZoomInfo
ZoomInfo has the most comprehensive B2B database, best data accuracy, and enterprise features like intent data and org charts.
Enterprise sales, maximum data accuracy, intent data, account-based marketing
Head-to-Head Comparison
Apollo.io
ZoomInfo
Category
sales-engagement
sales-intelligence
Rating
Starting Price
\/user/mo
Contact for pricing
Free Tier
What it Does
B2B sales intelligence and engagement platform
B2B contact and company intelligence database
Frequently Asked Questions
Start with Apollo if you're budget-conscious or a smaller team. Invest in ZoomInfo if data accuracy is critical, you need intent data, or you're doing enterprise ABM.
Our Expert Verdict
“Apollo wins on price and SMB value. ZoomInfo wins on data quality and enterprise features.”
Pros
- • Apollo.io: AI-ready with MCP
- • ZoomInfo: 4.4/5 rating
Recommendation: We recommend depends for most use cases.
Verdict: Apollo.io vs ZoomInfo
Winner: depends
Apollo wins on price and SMB value. ZoomInfo wins on data quality and enterprise features.
Common Questions: Apollo.io vs ZoomInfo
Both Apollo.io and ZoomInfo are strong sales-engagement tools. Apollo.io has a 4.8/5 rating and ZoomInfo has a 4.4/5 rating. The best choice depends on your team size, budget, and specific feature requirements. Both offer ways to try before you buy.