Google Analytics vs Simple Analytics
Comprehensive comparison for 2026: features, pricing, and expert recommendations
By Shyft Research TeamUpdated Feb 25, 2026
TL;DR
- Both tools is our recommended choice for most users
- Compare ratings, features, and pricing below
- See detailed pricing comparison below
- Choose Google Analytics for comprehensive, AI-driven analytics and global market reach.
Google Analytics Rating
N/A
Simple Analytics Rating
4.4/5
Google Analytics Price
$0/mo
Simple Analytics Price
$29/mo
When comparing Google Analytics and Simple Analytics, the choice hinges on your business's priorities. Google Analytics is a global leader in web analytics, offering AI-powered insights and cross-platform measurement. It is ideal for businesses needing detailed analytics and predictive metrics. Simple Analytics, on the other hand, focuses on privacy and simplicity, providing basic analytics without tracking personal data. This makes it suitable for businesses prioritizing privacy and minimal tracking.
Quick Verdict
Google Analytics is the clear winner for most businesses needing comprehensive analytics. Simple Analytics suits privacy-focused users with minimal tracking needs.
Choose Google Analytics
Google Analytics offers AI-powered insights, cross-platform measurement, and a global market presence. It is ideal for businesses needing detailed analytics and predictive metrics.
Choose Google Analytics for comprehensive, AI-driven analytics and global market reach.
OR
Choose Simple Analytics
Simple Analytics prioritizes privacy and simplicity. It is best for businesses that need basic analytics without tracking personal data.
Choose Simple Analytics for privacy-focused, cookie-free analytics with minimal tracking.
Head-to-Head Comparison
Google Analytics
Simple Analytics
Category
analytics
Data Insights
Rating
No rating
Starting Price
$0/mo
$29/mo
Free Tier
What it Does
Web analytics with AI-powered insights by Google
Privacy-first analytics for modern businesses
Frequently Asked Questions
For most businesses, Google Analytics is the clear winner due to its comprehensive features and AI-driven insights. However, if privacy and simplicity are your top priorities, Simple Analytics offers a solid alternative. Evaluate your business needs and choose the tool that aligns best with your goals.
Our Expert Verdict
“Google Analytics is the clear winner for most businesses needing comprehensive analytics. Simple Analytics suits privacy-focused users with minimal tracking needs.”
Pros
- • Google Analytics: Established solution
- • Simple Analytics: 4.4/5 rating
Recommendation: We recommend google-analytics for most use cases.
Verdict: Google Analytics vs Simple Analytics
Winner: google-analytics
Google Analytics is the clear winner for most businesses needing comprehensive analytics. Simple Analytics suits privacy-focused users with minimal tracking needs.
Common Questions: Google Analytics vs Simple Analytics
Both Google Analytics and Simple Analytics are strong analytics tools. Google Analytics and Simple Analytics has a 4.4/5 rating. The best choice depends on your team size, budget, and specific feature requirements. Both offer ways to try before you buy.