As the world raises questions about the potential end of the AI bubble, experts and visionaries are revealing a vibrant future full of opportunity. Welcome to a comprehensive exploration of the AI and automation landscape in 2026, as seen through the eyes of industry leader Liam Ottley from Morningside AI. While some express skepticism, Ottley unveils a series of insightful predictions that highlight AI's transformative power and nuances that mark a shift toward real, sustainable growth. Whether you're an AI business owner or curious about starting your journey in the AI space, understanding where the industry is headed is crucial to staying ahead. Explore these 11 key predictions and learn how to position yourself on the winning side of 2026.
Understanding the Shift Toward ROI
Increased Client Expectations
As we approach 2026, clients are demanding clearer and measurable returns on investment (ROI) for their AI projects. This shift stems from increased scrutiny following reports of high failure rates in AI deployments. For agencies, this means success lies in crafting pitches around tangible benefits and demonstrated case studies. Agencies that can promise specific improvements, like a 30% reduction in customer service costs, will capture significant market interest.
Becoming an AI Transformation Partner
Gone are the days when simply offering AI automation services sufficed. Businesses now seek comprehensive AI transformation partners capable of holistic solutions—from development to ongoing consulting and education. This approach recognizes the multi-faceted nature of modern AI needs and addresses the common business readiness gap for AI.
Embracing the AI Audit
A Versatile Entry Point
AI audits have proven an exceptional foot in the door for developing lasting client relationships. Much like a business's first foray into websites decades ago, AI audits represent the initial step many organizations need to embark on AI integration. Offered as either paid or free consulting services, these audits lay the groundwork for future high-ticket transformation packages, paving the way for valuable development contracts.
Prioritizing Education and Training
Elevating Human Understanding and Adoption
Despite sophisticated systems, AI solutions will falter without effective user adoption and education. This reality underscores the necessity for agencies to continuously involve training and support as core offerings. Ensuring that personnel understand and can effectively utilize new tools is a critical step in unlocking an AI project's full potential.
Shifting Toward General Software Development
As AI capability reduces costs and increases efficiency, many agencies will see their focus extend to general software development. From building task management tools to comprehensive dashboards, agencies can utilize this broadened scope to naturally integrate AI components, thereby maximizing deliverable value.
Exploiting Vibe Automation and Optimize Systems
The Rise of Vibe Automation
New advancements, such as vibe automation, are set to lower the costs and timelines associated with AI development further. By leveraging tools that simplify automation creation, agencies can offer more efficient solutions and carve out competitive advantages within the industry.
Strategic Intellectual Property Initiatives
Visionary agencies will utilize their client interactions as potential springboards for intellectual property development. Through diligent service delivery, your ventures could inadvertently blossom into viable software offerings or even standalone businesses—a lucrative model for long-term agency growth in 2026.
Forming Meaningful Partnerships
The Power of Deep Client Relationships
As businesses evolve, so does the depth of client-agency partnerships. By targeting potential clients with bespoke interactions, including in-person audits and consulting, agencies can strengthen ties, offering substantial long-term benefits and work opportunities.
The Emergence of Forward Deployed Engineers
A hybrid role combining consultancy and technical expertise, forward deployed engineers will become invaluable. They can initiate audits, recommend systems, and execute early-stage development, providing flexible solutions that meet dynamic client needs.
An Offer of AI Executive Integration
Conceptualized as personal AI assistants for executives, these unique solutions integrate various business data streams into a central, impartial advisory system. Pioneering such advanced tools within organizations highlights the potential strategic and financial gains for clients and agencies alike.
Envisioning Google as a Game-Changer
Finally, looming on the horizon are empowered platforms from giants like Google, simplifying business digital transformations. Agencies serving as intermediaries between these platforms and end-users will shift the paradigm, enabling businesses to reimagine their operations without a steep integration learning curve.
As these predictions highlight, 2026 is set to be a pivotal year for AI and automation agencies that dare to innovate. The keys to success lie in flexibility, comprehensive service offerings, and the ability to foster transformative partnerships. Whether you're optimizing internal software capabilities or developing advanced AI executive tools, now is the time to leverage AI to ensure lasting client satisfaction and business sustainability. So embrace the change, adapt your strategies, and unlock new opportunities—your journey into a prosperous AI-powered future begins today.
