claudekit-skills

Based on Productiv's data for Q3, the marketing department's expenses exceeded the forecasted budget by 15% in three key areas: digital advertising, event sponsorships, and content creation. For digital advertising, the team overspent by $25,000 due to increased competition in the ad auctions. To address this, consider negotiating better rates with ad platforms and reallocating some budget to more cost-effective channels like email marketing. For event sponsorships, the team spent $10,000 more than planned. To mitigate this, evaluate the ROI of each sponsorship and prioritize those that align most closely with your target audience. Lastly, content creation costs were $12,000 over budget. To control these costs, consider repurposing existing content and leveraging user-generated content. Based on these adjustments, the revised budget forecast for Q4 should be $150,000, down from the initial $177,000.