content-marketing-strategy

🥈Silver

The helpful and in progress list of how to do content marketing and great content marketing resources, guides, templates

330Updated 2mo ago

Intermediate30min to implementmarketing

Saves ~20 min per use

Quick InstallView Source

git clone https://github.com/dshanley/content-marketing-strategy.git

Works with:

Claude

Overview

About This Skill

This skill provides a structured collection of content marketing resources, guides, and best practices sourced from industry leaders. It covers strategy fundamentals like topic selection, content volume planning, and funnel-stage optimization, alongside practical resources for SEO, messaging, buyer personas, and competitive positioning. The collection includes curated links to courses, frameworks for building content flywheels, analytics guidance, and comparative marketing examples. Marketing leaders, content strategists, and SaaS marketers use this resource to plan campaigns, organize sales enablement content, and benchmark against competitor approaches.

Use Cases

Planning a content marketing strategy from scratch using proven frameworks

Determining optimal content volume and topic selection for audience conversion

Building SEO-optimized content across all funnel stages

Creating buyer personas and product messaging templates

Setup & Installation

Quick Install

No install command available. Check the GitHub repository for manual installation instructions.

Alternative Install (Git Clone)

git clone https://github.com/dshanley/content-marketing-strategy

Requirements

Claude Code or compatible AI agent
Works with: Claude

Quick Start Guide

Install the Skill

Copy the install command above and run it in your terminal.

Open Your AI Agent

Launch Claude Code, Cursor, or your preferred AI coding agent.

Try It Out

Use the prompt template or examples below to test the skill.

Customize

Adapt the skill to your specific use case and workflow.

Usage Examples

Prompt Template

Create a 3-month content marketing strategy for [COMPANY], a [INDUSTRY] business. Include specific content types, distribution channels, and success metrics. Provide a monthly breakdown with actionable steps.

Example Output

# 3-Month Content Marketing Strategy for GreenTech Solutions

## Month 1: Foundation & Awareness
- **Content Types**: Blog posts (2/week), LinkedIn articles (1/week), Infographics (1)
- **Topics**: Industry trends, company introduction, product benefits
- **Channels**: Company blog, LinkedIn, Twitter, email newsletter
- **Success Metrics**: 10% increase in website traffic, 500 LinkedIn followers

## Month 2: Engagement & Lead Generation
- **Content Types**: Case studies (2), Whitepapers (1), Webinars (1), Blog posts (2/week)
- **Topics**: Customer success stories, in-depth industry analysis, product comparisons
- **Channels**: Company blog, LinkedIn, Twitter, email newsletter, industry forums
- **Success Metrics**: 15% increase in lead generation, 20% increase in webinar sign-ups

## Month 3: Conversion & Retention
- **Content Types**: Testimonials (3), Customer stories (2), Blog posts (2/week), Email campaigns (2)
- **Topics**: Customer testimonials, product updates, industry news, company culture
- **Channels**: Company blog, LinkedIn, Twitter, email newsletter, customer portal
- **Success Metrics**: 20% increase in conversion rates, 10% increase in customer retention

Find the right skills for your stack

Take a free 3-minute scan and get personalized AI skill recommendations.

Take free scan