content-marketing-strategy

🥈Silver

The helpful and in progress list of how to do content marketing and great content marketing resources, guides, templates

330Updated 4mo ago

Intermediate30min to implementmarketing

Saves ~20 min per use

Quick InstallView Source

git clone https://github.com/dshanley/content-marketing-strategy.git

Works with:

Claude

Overview

About This Skill

This skill provides a structured collection of content marketing resources, guides, and best practices sourced from industry leaders. It covers strategy fundamentals like topic selection, content volume planning, and funnel-stage optimization, alongside practical resources for SEO, messaging, buyer personas, and competitive positioning. The collection includes curated links to courses, frameworks for building content flywheels, analytics guidance, and comparative marketing examples. Marketing leaders, content strategists, and SaaS marketers use this resource to plan campaigns, organize sales enablement content, and benchmark against competitor approaches.

How to Use

1. **Customize the [PLACEHOLDERS]:** Fill in [BUSINESS_NAME], [INDUSTRY], [TARGET_AUDIENCE], and [BUSINESS_GOALS] with your specific details. Use tools like Google Analytics or CRM data to refine your audience (e.g., age, pain points, preferred channels). 2. **Research Competitors and Resources:** Spend 30 minutes analyzing 2-3 competitors’ content strategies (e.g., their top-performing blog posts or social media themes). Bookmark 3-5 high-quality resources (e.g., HubSpot’s blog, industry reports) to reference in your strategy. 3. **Prioritize Content Pillars:** Start with 3-5 pillars that align with your business goals (e.g., lead generation, brand awareness). Use the AI’s suggestions as a starting point, then refine based on your unique value proposition (e.g., if you’re a B2B SaaS company, focus on thought leadership and case studies). 4. **Build Your Editorial Calendar:** Use the 12-month template to plan themes and formats. Tools like Trello, Asana, or Google Sheets work well. Schedule content in batches (e.g., write 4 blog posts in one sitting) to save time. 5. **Set Up Tracking and Optimization:** Implement UTM parameters for all links (use [Google’s Campaign URL Builder](https://ga-dev-tools.google/campaign-url-builder/)) and set up Google Analytics 4 goals to track conversions. Review performance monthly and adjust pillars/formats based on data (e.g., if videos outperform blogs, allocate more resources to video).

Use Cases

Planning a content marketing strategy from scratch using proven frameworks

Determining optimal content volume and topic selection for audience conversion

Building SEO-optimized content across all funnel stages

Creating buyer personas and product messaging templates

Setup & Installation

Quick Install

No install command available. Check the GitHub repository for manual installation instructions.

Alternative Install (Git Clone)

git clone https://github.com/dshanley/content-marketing-strategy

Requirements

Claude Code or compatible AI agent
Works with: Claude

Quick Start Guide

Install the Skill

Copy the install command above and run it in your terminal.

Open Your AI Agent

Launch Claude Code, Cursor, or your preferred AI coding agent.

Try It Out

Use the prompt template or examples below to test the skill.

Customize

Adapt the skill to your specific use case and workflow.

Usage Examples

Prompt Template

Create a comprehensive content marketing strategy for [BUSINESS_NAME], a [INDUSTRY] company targeting [TARGET_AUDIENCE]. Include: (1) 3-5 high-impact content pillars aligned with [BUSINESS_GOALS], (2) a 12-month editorial calendar with monthly themes and key topics, (3) recommended content formats (blog posts, videos, infographics, etc.) for each pillar, (4) distribution channels and promotion tactics, and (5) KPIs to measure success. Reference [COMPETITOR_EXAMPLES] and [RESOURCE_LINKS] as needed.

Example Output

For **EcoGlow Skincare**, a clean beauty brand targeting millennial women aged 25-35, the AI-generated content marketing strategy includes:

**Content Pillars:**
1. **Sustainable Ingredients Deep Dives** – Weekly blog posts and Instagram carousels educating consumers on ethically sourced botanicals (e.g., "The Truth About Jojoba Oil: Why It’s a Skincare Superstar").
2. **Routine Makeovers** – Bi-weekly YouTube videos featuring dermatologists and influencers demonstrating product combinations (e.g., "How to Layer Your Serums for Glowing Skin").
3. **Behind-the-Brand Stories** – Monthly LinkedIn articles and podcast interviews with founders and suppliers (e.g., "How We Traced Our Shea Butter to a Women-Led Cooperative in Ghana").
4. **User-Generated Content Campaigns** – Quarterly hashtag challenges (#EcoGlowGlowUp) with incentives for customers to share before/after photos.

**12-Month Editorial Calendar (Sample):**
- **Q1:** "New Year, New Glow" (focus on resolutions and skin prep)
  - Blog: "5 Common Skincare Mistakes to Avoid in 2024"
  - Video: "Morning vs. Night Routine: What’s the Difference?"
  - Instagram Reel: "30-Second Skincare Hacks for Busy Moms"
- **Q2:** "Sustainability Spotlight" (tie to Earth Day, summer skin prep)
  - Blog: "Reef-Safe Sunscreens: What to Look For"
  - Infographic: "The Carbon Footprint of Your Skincare Routine"
  - LinkedIn Live: "Q&A with Our Sustainability Director"

**Distribution & Promotion:**
- **SEO:** Target keywords like "clean beauty for sensitive skin" and "ethical skincare brands" using tools like Ahrefs or SEMrush.
- **Social Media:** Schedule posts via Later or Buffer, prioritizing Instagram (Reels) and TikTok (trend-driven content).
- **Email:** Monthly newsletter featuring top-performing content + exclusive offers (e.g., "10% off your first order with code GLOW2024").
- **Collaborations:** Partner with 2-3 micro-influencers (10K-50K followers) per quarter for authentic reviews and tutorials.

**KPIs:**
- **Traffic:** 20% MoM growth in organic search traffic (target: 50K monthly visitors by Q4).
- **Engagement:** 8% average engagement rate on social media (likes, comments, shares).
- **Conversions:** 15% click-through rate from blog posts to product pages.
- **Brand Awareness:** 20% increase in branded search queries (e.g., "EcoGlow reviews").

**Resources Referenced:**
- HubSpot’s [Content Marketing Certification](https://academy.hubspot.com/courses/content-marketing)
- Backlinko’s [SEO Guide for Beginners](https://backlinko.com/seo-guide)
- Canva templates for [Instagram Carousels](https://www.canva.com/templates/) and [Infographics](https://www.canva.com/graphs/infographics/).

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