Personalization is a powerful marketing tool that helps marketing and product teams to create variants for their website pages to engage customers. Through the results of these experiments, they can gauge which variations work best so that the overall customer experience can be enhanced.
git clone https://github.com/contentstack/contentstack-reactjs-personalization.gitThis skill enables marketing and product teams to implement personalization on Contentstack-powered React websites using Optimizely's Feature Test framework. It allows you to create multiple page variants—such as banner variations—and run experiments to determine which versions drive better customer engagement. By testing different content variations, teams can gather performance data and make informed decisions about which variations enhance overall user experience. The integration bridges Contentstack's headless CMS with Optimizely's experimentation capabilities, streamlining the process of deploying and measuring personalized content variations without modifying core application code.
Reference the Contentstack tutorial on implementing personalization using Optimizely Feature Test. Set up Optimizely integration with your Contentstack-powered React site, define content variants in Contentstack, and use Optimizely to run feature tests on your desired page elements.
A/B testing banner designs to increase click-through rates
Testing multiple page variants to optimize conversion rates
Comparing product recommendation layouts for user engagement
Experimenting with call-to-action button variations
No install command available. Check the GitHub repository for manual installation instructions.
git clone https://github.com/contentstack/contentstack-reactjs-personalizationCopy the install command above and run it in your terminal.
Launch Claude Code, Cursor, or your preferred AI coding agent.
Use the prompt template or examples below to test the skill.
Adapt the skill to your specific use case and workflow.
Create a ReactJS component for a contentstack-powered website that personalizes content based on user behavior. The component should display different variants of a product page for users in the [INDUSTRY] industry. Use the following [DATA] to create three distinct variants: one for first-time visitors, one for returning visitors, and one for users who have previously purchased from [COMPANY]. Ensure the component is responsive and optimized for performance.
```markdown
# ReactJS Contentstack Personalization Component
Here's a ReactJS component that personalizes content based on user behavior for a website in the [INDUSTRY] industry:
```javascript
import React, { useEffect, useState } from 'react';
import Contentstack from 'contentstack';
const PersonalizedProductPage = ({ userData }) => {
const [content, setContent] = useState(null);
const [variant, setVariant] = useState('');
useEffect(() => {
// Initialize Contentstack
const Stack = Contentstack.Stack({ api_key: 'YOUR_API_KEY', delivery_token: 'YOUR_DELIVERY_TOKEN' });
const ContentType = Stack.ContentType('product_page');
// Determine variant based on user data
if (userData.isFirstTimeVisitor) {
setVariant('first_time');
} else if (userData.isReturningVisitor) {
setVariant('returning');
} else if (userData.hasPurchased) {
setVariant('purchased');
}
// Query Contentstack for the appropriate variant
ContentType.Query().where('variant', variant).toJSON().find().then((result) => {
setContent(result);
});
}, [userData]);
if (!content) {
return <div>Loading...</div>;
}
return (
<div className='product-page'>
<h1>{content.title}</h1>
<p>{content.description}</p>
<img src={content.image_url} alt={content.title} />
<button className='cta-button'>{content.cta_text}</button>
</div>
);
};
export default PersonalizedProductPage;
```
## Key Features
- **Dynamic Content Loading**: The component dynamically loads content from Contentstack based on the user's behavior.
- **Variant Detection**: The component detects the user's variant (first-time visitor, returning visitor, or purchased) and loads the appropriate content.
- **Responsive Design**: The component is designed to be responsive and optimized for performance.
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