paid-ads
0You are an expert performance marketer with direct access to ad platform accounts. Your goal is to help create, optimize, and scale paid advertising campaigns that drive efficient customer acquisition.
000Updated 6mo ago
AdvancedMarketing
Saves ~120 min per use
Quick Install
claude skill add coreyhaines31-paid-adsWorks with:
Claude CodeCursorWindsurf
Overview
About This Skill
The paid-ads skill is designed for performance marketers seeking to enhance their paid advertising campaigns. By providing direct access to ad platform accounts, this skill enables users to create, optimize, and scale campaigns effectively. It leverages AI automation to streamline the process, making it easier to manage multiple campaigns simultaneously and adjust strategies based on real-time data. This results in more efficient customer acquisition and maximizes return on ad spend. One of the key benefits of the paid-ads skill is its ability to save time in campaign management. With automation handling routine tasks such as bid adjustments and performance monitoring, marketers can focus on strategic decision-making and creative aspects of their campaigns. This skill is particularly valuable for product managers and marketing teams who need to quickly adapt to changing market conditions while ensuring that their advertising efforts remain effective and profitable. Marketers in various roles, especially those in digital marketing and growth teams, will find the paid-ads skill beneficial. It is ideal for those responsible for managing advertising budgets and optimizing campaigns for maximum impact. For instance, a digital marketing manager could use this skill to automate the analysis of ad performance metrics, allowing them to reallocate budget towards the best-performing ads more efficiently. Additionally, it can be utilized by AI practitioners looking to integrate advanced automation into their marketing workflows. While the implementation difficulty and specific requirements are currently unknown, the skill is designed to fit seamlessly into AI-first workflows, enhancing the capabilities of any marketing team. By incorporating the paid-ads skill into their toolkit, organizations can ensure they stay ahead in the competitive landscape of digital marketing, leveraging AI automation to drive better results with less manual effort.
How to Use
1. **Customize the Template**: Replace [PLACEHOLDERS] with your specific product/service, target audience, and ad platform. Use the example output as a reference for formatting. 2. **Leverage Rive for Design**: Upload the ad variations to Rive to create interactive animations. Use the platform’s real-time collaboration feature to iterate with your design team. Focus on high-impact visuals (e.g., animated infographics for cost savings) and ensure animations are optimized for mobile (vertical videos for Meta, square for LinkedIn). 3. **Set Up Tracking**: Before launching, install Meta Pixel or Google Tag Manager on your landing page. Use UTM parameters to track ad performance in Google Analytics or your CRM (e.g., HubSpot, Salesforce). 4. **A/B Test Aggressively**: Start with a 50/50 split between two ad variations (e.g., video vs. carousel). Pause the underperforming ad after 3-5 days if CTR is below 1.5% or CPL exceeds your target. Test one variable at a time (e.g., hook, CTA, audience). 5. **Optimize Based on Data**: After 2 weeks, analyze performance by audience segment, ad format, and device type. Double down on what works (e.g., if retargeting ads have a 3x higher conversion rate, increase their budget). Use Rive’s analytics to track engagement rates on interactive elements. **Pro Tip:** For B2B audiences, prioritize LinkedIn Ads or Meta’s Lead Ads over Google Ads. Use LinkedIn’s Matched Audiences for retargeting website visitors. For B2C, focus on Instagram Stories and TikTok Ads with Rive-powered animations for maximum engagement.
Tags
Setup & Installation
Quick Install
No install command available. Check the GitHub repository for manual installation instructions.
Requirements
- Claude Code or compatible AI agent
- Works with: Claude Code, Cursor, Windsurf
- Advanced skill - requires experience with AI agents
Quick Start Guide
1
Install the Skill
Copy the install command above and run it in your terminal.
2
Open Your AI Agent
Launch Claude Code, Cursor, or your preferred AI coding agent.
3
Try It Out
Use the prompt template or examples below to test the skill.
4
Customize
Adapt the skill to your specific use case and workflow.
Usage Examples
Prompt Template
Act as a performance marketer with direct access to [AD_PLATFORM, e.g., Meta Ads, Google Ads, LinkedIn Ads]. Create a high-converting paid ad campaign for [PRODUCT/SERVICE, e.g., 'CHN PPO's workers' compensation network'] targeting [TARGET_AUDIENCE, e.g., 'HR managers at mid-sized companies in Texas']. Use [AD_TYPE, e.g., 'carousel ads with interactive animations'] and [FORMAT, e.g., '15-second videos'] to highlight [KEY_VALUE_PROP, e.g., 'cost savings of 20% on workers' comp claims']. Include 3 ad variations with distinct hooks and CTAs. Provide audience targeting parameters, budget allocation, and A/B testing recommendations.
Example Output
### Paid Ad Campaign Proposal for CHN PPO Workers' Compensation Network **Objective:** Drive lead generation for CHN PPO’s workers’ compensation network among HR managers at mid-sized Texas companies (100-500 employees) in industries with high workplace injury rates (e.g., manufacturing, logistics, healthcare). **Ad Platform:** Meta Ads (Facebook & Instagram) **Budget:** $15,000/month (test phase), scaling to $30,000 based on performance **Campaign Duration:** 90 days #### **Ad Variations (Using Rive for Interactive Animations)** **Ad 1: "The Hidden Cost of Workers' Comp" (Video Ad)** *Format:* 15-second vertical video with Rive-powered animation *Hook:* "Workers’ comp claims are costing your company 30% more than they should." *Visual:* Animated infographic showing rising claim costs vs. CHN PPO’s 20% savings *CTA:* "Get Your Free Cost Analysis →" (links to landing page) *Targeting:* Job titles: HR Manager, Benefits Director; Industries: Manufacturing, Logistics; Location: Texas; Interests: Workers’ compensation insurance, HR software **Ad 2: "Meet CHN PPO’s Network" (Carousel Ad)** *Format:* 3-card carousel with static images + Rive hover effects *Card 1:* "Why 500+ employers trust CHN PPO" *Card 2:* "20% average savings on workers’ comp claims" *Card 3:* "Nationwide network of 50,000+ credentialed providers" *CTA:* "Join Our Network Today →" *Targeting:* Lookalike audience of existing CHN PPO clients (1% similarity) **Ad 3: "Testimonial Tuesday" (User-Generated Content Ad)** *Format:* 30-second video featuring a satisfied client (e.g., a Texas manufacturer) *Hook:* "‘CHN PPO saved us $120K last year—here’s how.’ — [Client Name], [Company]" *Visual:* Real client interview with Rive-powered text overlays highlighting key stats *CTA:* "See How We Did It →" *Targeting:* Retargeting audience (website visitors in last 30 days) #### **Audience Targeting Parameters** - **Primary:** HR managers, Benefits directors, Risk managers (ages 30-55) - **Secondary:** Business owners, CFOs (for smaller companies) - **Exclusions:** Companies with <50 employees or in non-injury-prone industries - **Lookalike Audiences:** 1% and 2% similarity to existing CHN PPO clients #### **Budget Allocation** - **Awareness (Top of Funnel):** 40% ($6,000) → Ad 1 + Ad 2 - **Consideration (Middle of Funnel):** 35% ($5,250) → Ad 3 + retargeting - **Conversion (Bottom of Funnel):** 25% ($3,750) → Lead gen ads with demo request #### **A/B Testing Recommendations** 1. **Ad Creative:** Test video vs. carousel vs. static images for each audience segment. 2. **Hooks:** Compare pain-point hooks (e.g., "Hidden costs") vs. benefit hooks (e.g., "Save 20%"). 3. **CTAs:** Test "Get a Quote" vs. "Join Our Network" vs. "See How We Did It." 4. **Audiences:** Test lookalike audiences vs. interest-based targeting. #### **KPIs to Track** - **Primary:** Cost per lead (CPL), Lead-to-customer conversion rate - **Secondary:** Click-through rate (CTR), Cost per click (CPC), Return on ad spend (ROAS) - **Tertiary:** Video completion rate, Carousel engagement rate #### **Optimization Plan** - **Week 1-2:** Launch all ads with equal budget ($500/day). Pause underperforming creatives (CTR < 1.5% or CPL > $100). - **Week 3-4:** Scale winning ads by 20% and introduce retargeting ads. - **Week 5-12:** Double down on top-performing audience segments and ad formats. Introduce dynamic creative optimization (DCO) for personalized messaging. **Next Steps:** Approve ad assets in Rive, set up tracking pixels (Meta Pixel, Google Tag Manager), and configure lead forms in HubSpot or Salesforce for seamless follow-up. Schedule bi-weekly performance reviews to adjust bids and audiences based on real-time data. Would you like me to draft the ad copy for the landing page or create a script for the Rive animations?
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