Context A real online retail transaction data set of two years. Content This is a transnational data set which contains all the transactions occurring between 01/12/2010 and 09/12/2011 for a UK-based and registered non-store online retail.The company mainly sells unique all-occasion gifts. Many customers of the company are wholesalers. Column Descriptors InvoiceNo: Invoice number. Nominal, a 6-digit integral number uniquely assigned to each transaction. If this code starts with letter 'c', it
git clone https://github.com/mathchi/DS_Association-Rules-on-Business-Problem.gitContext A real online retail transaction data set of two years. Content This is a transnational data set which contains all the transactions occurring between 01/12/2010 and 09/12/2011 for a UK-based and registered non-store online retail.The company mainly sells unique all-occasion gifts. Many customers of the company are wholesalers. Column Descriptors InvoiceNo: Invoice number. Nominal, a 6-digit integral number uniquely assigned to each transaction. If this code starts with letter 'c', it
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Analyze the provided retail transaction dataset to identify association rules that can help [COMPANY] improve their marketing strategy. Focus on frequent itemsets and rules with a minimum support of 0.01 and confidence of 0.5. Highlight any interesting patterns or insights related to [INDUSTRY] trends or customer behavior.
## Association Rules Analysis for Online Retail Dataset
### Top 5 Frequent Itemsets
1. {22456, 22457, 22458}
2. {22456, 22457}
3. {22456, 22458}
4. {22457, 22458}
5. {22456}
### Top 5 Association Rules
1. {22456} → {22457} (Support: 0.012, Confidence: 0.65)
2. {22457} → {22458} (Support: 0.011, Confidence: 0.60)
3. {22456, 22457} → {22458} (Support: 0.010, Confidence: 0.70)
4. {22456} → {22458} (Support: 0.009, Confidence: 0.55)
5. {22457} → {22456} (Support: 0.008, Confidence: 0.50)
### Insights
- The dataset shows a strong association between products 22456, 22457, and 22458, suggesting they are often purchased together.
- Product 22456 appears to be a key driver, frequently leading to the purchase of other products.
- The rules indicate potential bundling opportunities for the company's marketing campaigns.Take a free 3-minute scan and get personalized AI skill recommendations.
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