influencer-marketing-claude-skills

🥈Silver

Automate influencer marketing with Claude Skills using the IMPACT methodology. Operations teams can streamline campaign planning, execution, and analysis. Connects to CRM, social media, and analytics tools.

1840Updated 3mo ago

Intermediate30min to implementautomation

Saves ~240 min per use

Quick InstallView Source

git clone https://github.com/aaron-he-zhu/influencer-marketing-claude-skills.git

Works with:

Claude

Overview

About This Skill

How to Use

1. **Define Campaign Parameters:** Fill in the [PLACEHOLDERS] in the prompt template with your brand, target audience, goals, budget, timeline, and platform. Be specific about metrics like engagement rate thresholds or follower counts. 2. **Research Influencers:** Use tools like **Upfluence**, **AspireIQ**, or **BuzzSumo** to identify potential influencers. Filter by engagement rate, audience demographics, and content alignment with your brand. Save your shortlist in a spreadsheet or CRM. 3. **Draft Outreach Messages:** Personalize each outreach message using the template below. Include the influencer’s name, a brief compliment on their content, campaign details, and compensation. Example: > *Hi [INFLUENCER_NAME],* > *I’ve been following your skincare content for a while and love how you break down complex routines—it’s so relatable! We’re launching a new serum at [BRAND_NAME] and think your audience would love it. We’d love to collaborate on a 3-part series for your followers. The budget is $X, and we’d provide the products upfront. Would you be open to a quick call to discuss further?* 4. **Create a Content Calendar:** Use a tool like **Trello**, **Notion**, or **Google Sheets** to map out posts, stories, and live sessions. Assign deadlines, approve drafts, and track KPIs. Include UTM parameters in links to track traffic sources. 5. **Monitor and Adjust:** Use analytics tools (e.g., **Instagram Insights**, **Google Analytics**) to track performance weekly. Adjust budgets, content, or influencers as needed. Set up alerts for underperforming posts or budget overruns. **Tip:** For better results, segment influencers by tier (nano, micro, macro) and allocate budgets accordingly. Nano-influencers (1K-10K followers) often have higher engagement rates but lower costs.

Setup & Installation

Quick Install

No install command available. Check the GitHub repository for manual installation instructions.

Alternative Install (Git Clone)

git clone https://github.com/aaron-he-zhu/influencer-marketing-claude-skills

Requirements

Claude Code or compatible AI agent
Works with: Claude

Quick Start Guide

Install the Skill

Copy the install command above and run it in your terminal.

Open Your AI Agent

Launch Claude Code, Cursor, or your preferred AI coding agent.

Try It Out

Use the prompt template or examples below to test the skill.

Customize

Adapt the skill to your specific use case and workflow.

Usage Examples

Prompt Template

Act as an influencer marketing automation specialist using the IMPACT methodology. Plan a campaign for [BRAND] targeting [TARGET_AUDIENCE] with the goal of [CAMPAIGN_GOAL]. Use the following constraints: [BUDGET], [TIMELINE], and [PLATFORM]. Identify 5-7 relevant influencers with engagement rates above [MIN_ENGAGEMENT_RATE]%, and draft personalized outreach messages for each. Include a content calendar for the first 4 weeks, key performance indicators (KPIs) to track, and a risk mitigation plan for potential challenges like low engagement or influencer non-compliance.

Example Output

For the fictional skincare brand **GlowEssence**, targeting millennial women aged 25-35 with the goal of increasing brand awareness and driving 10,000 new followers to their Instagram account, we designed a 6-week campaign with a $25,000 budget. After analyzing 120 potential influencers, we shortlisted 6 micro-influencers (10K-50K followers) with engagement rates between 8-12%: 

1. **@LenaSkincare** (15K followers, 10.2% engagement) – Focused on clean beauty. Proposed a 3-part series: morning routine, nighttime routine, and product review. Budget: $4,500 (includes $1,500 for content creation and $3,000 for sponsored posts).

2. **@DermGuru** (30K followers, 9.5% engagement) – Board-certified dermatologist. Suggested a live Q&A session on skincare myths and a static post on the science behind GlowEssence’s key ingredient. Budget: $6,000 (includes $2,000 for live session production).

3. **@BeautyByMira** (22K followers, 8.7% engagement) – Known for affordable luxury. Proposed a giveaway collaboration where followers must follow GlowEssence, tag 2 friends, and use a branded hashtag. Budget: $3,500 (includes $1,500 for prize fulfillment).

4. **@SkincareWithSarah** (45K followers, 8.3% engagement) – Focused on sensitive skin. Recommended a before-and-after transformation series using GlowEssence’s new serum. Budget: $5,000 (includes $2,000 for professional photography).

5. **@EcoChicBeauty** (18K followers, 11.1% engagement) – Sustainability advocate. Suggested a series on eco-friendly packaging and a post highlighting GlowEssence’s zero-waste initiatives. Budget: $4,000.

6. **@MakeupByJade** (28K followers, 9.8% engagement) – Makeup artist. Proposed a tutorial on achieving a "glow-up" using GlowEssence products. Budget: $6,000 (includes $2,500 for video production).

**Content Calendar (First 4 Weeks):**
- Week 1: Launch posts by @LenaSkincare and @DermGuru. Track hashtag #GlowEssenceChallenge.
- Week 2: Live Q&A with @DermGuru; static post by @EcoChicBeauty.
- Week 3: Giveaway launch with @BeautyByMira; before-and-after series by @SkincareWithSarah.
- Week 4: Tutorial by @MakeupByJade; engagement review and adjustments.

**KPIs:**
- Follower growth: Target 10,000 new followers (current: 45,200).
- Engagement rate: Aim for 9%+ across all posts.
- Click-through rate (CTR): Track link clicks in bios and stories.
- Conversion: Monitor coupon code usage (code: GLOW25 for 25% off).

**Risk Mitigation:**
- **Low Engagement:** If a post underperforms (below 7% engagement), reallocate budget to a higher-performing influencer or adjust content (e.g., add a poll or interactive element).
- **Influencer Non-Compliance:** Require influencers to submit drafts 48 hours before posting. Use a shared Google Drive folder for content approvals.
- **Budget Overrun:** Cap additional spend at 10% of the total budget. Use a tool like **Trello** or **Asana** to track expenses in real-time.

**Tools to Use:**
- **Influencer Discovery:** Use **Upfluence** or **AspireIQ** to find and vet influencers.
- **Content Scheduling:** Schedule posts via **Later** or **Buffer** to ensure consistency.
- **Analytics:** Track performance with **Instagram Insights** and **Google Analytics** (UTM parameters for links).
- **CRM Integration:** Log influencer details and campaign progress in **HubSpot** or **Salesforce**.