This repository features my project as a Business Analytics Intern at Limitless Marketing, a Canadian digital marketing agency. To solve the challenge of fragmented data, I built an end-to-end analytics solution with a unified data warehouse, ETL pipelines, and real-time dashboards, driving impactful, data-driven insights for the agency’s clients.
git clone https://github.com/Grisales1803/Marketing_Analytics_Internship.gitThis repository features my project as a Business Analytics Intern at Limitless Marketing, a Canadian digital marketing agency. To solve the challenge of fragmented data, I built an end-to-end analytics solution with a unified data warehouse, ETL pipelines, and real-time dashboards, driving impactful, data-driven insights for the agency’s clients.
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I'm a marketing analytics intern at [COMPANY], a [INDUSTRY] agency. I need to build an end-to-end analytics solution to unify fragmented data. Create a plan for a unified data warehouse, ETL pipelines, and real-time dashboards. Include key metrics and KPIs relevant to our clients' needs.
# Marketing Analytics Internship Project Plan ## Objective Create an end-to-end analytics solution to unify fragmented data for Limitless Marketing's clients. ## Proposed Solution 1. **Unified Data Warehouse**: Implement a cloud-based data warehouse (e.g., Google BigQuery) to consolidate data from multiple sources. 2. **ETL Pipelines**: Develop ETL pipelines using tools like Apache Airflow or Talend to extract, transform, and load data from various marketing platforms (e.g., Google Ads, Facebook Ads, SEO tools). 3. **Real-Time Dashboards**: Build real-time dashboards using Looker or Tableau to visualize key metrics and KPIs. ## Key Metrics and KPIs - **Customer Acquisition Cost (CAC)** - **Return on Ad Spend (ROAS)** - **Click-Through Rate (CTR)** - **Conversion Rate** - **Customer Lifetime Value (CLV)** ## Implementation Timeline - **Week 1-2**: Set up the data warehouse and ETL pipelines. - **Week 3-4**: Develop and test the dashboards. - **Week 5-6**: Deploy the solution and train the marketing team.
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