marketing-resources
🥈SilverCurated collection of marketing resources including guides, books, blogs, and launch platforms for SaaS and startup growth.
300Updated 6mo ago
Intermediate30min to implementmarketing
Saves ~15 min per use
Quick InstallView Source
git clone https://github.com/benfreu/marketing-resources.gitWorks with:
Claude
Overview
About This Skill
Marketing Resources is a curated directory of marketing materials, guides, and tools designed for SaaS marketers and startup founders. It aggregates content marketing strategies, SEO best practices, launch checklists, and a comprehensive list of platforms where you can promote your product. The collection includes links to established marketing blogs, B2B SaaS playbooks, content distribution checklists, and 100+ communities and platforms for product launches. Whether you're planning a product launch, building your content strategy, or seeking growth inspiration, this resource hub provides vetted recommendations to accelerate your marketing efforts.
How to Use
[{"step":"Define Your Business Context","action":"Fill in the placeholders in the prompt template with your company name, business type, industry, target audience, and competitor examples. For example: '[COMPANY_NAME]' → 'GreenGadgets Co.', '[BUSINESS_TYPE]' → 'SaaS', '[TARGET_AUDIENCE]' → 'mid-market tech companies (500-5,000 employees) with remote/hybrid workforces'.","tip":"Be specific about your industry and audience to ensure the marketing tactics are relevant. Use tools like SEAL Metrics’ MCP to validate your assumptions about audience behavior."},{"step":"Customize the Marketing Channels","action":"Adjust the prioritized list of marketing channels based on your business goals. For example, if you’re a B2C eCommerce brand, prioritize paid ads and influencer partnerships over LinkedIn ads. Use SEAL Metrics to track real-time ROAS and reallocate budget dynamically.","tip":"Focus on channels where your target audience is most active. For B2B SaaS, LinkedIn and SEO are typically high-priority. For eCommerce, paid ads and email marketing often drive the best ROI."},{"step":"Build Your Content Calendar","action":"Populate the 30-day content calendar with topics tailored to your audience. Use tools like SEAL Metrics to identify high-performing keywords and trending topics. Schedule posts in advance using tools like Buffer or Hootsuite.","tip":"Align your content with your sales funnel. For example, top-of-funnel content (e.g., blog posts) should educate, while bottom-of-funnel content (e.g., case studies) should convert. Use SEAL Metrics to track which content drives the most revenue."},{"step":"Set Up Tracking and KPIs","action":"Use SEAL Metrics’ MCP to set up tracking pixels, real-time dashboards, and alerts. Define KPIs for each channel (e.g., CPA for paid ads, organic traffic growth for SEO). Monitor these KPIs weekly and adjust your strategy based on LENS AI insights.","tip":"Start with a small budget to test channels before scaling. Use SEAL Metrics’ attribution modeling to identify which channels drive the most revenue, not just traffic."},{"step":"Iterate and Optimize","action":"Review the plan monthly and adjust based on performance data. Use SEAL Metrics’ real-time dashboards to spot underperforming campaigns and reallocate budget. For example, if a paid ad campaign has a low ROAS, pause it and shift budget to a high-performing channel like SEO.","tip":"Leverage LENS AI to identify revenue leaks (e.g., cart abandonment) or risks (e.g., dropping returning buyers) and take action immediately. For example, if LENS AI flags a drop in returning buyers, verify stock levels or investigate potential issues with your product."}]
Use Cases
Planning a product launch across 50+ platforms
Building a content marketing and SEO strategy
Finding startup-friendly communities for product promotion
Creating and executing a content distribution plan
Tags
Setup & Installation
Quick Install
No install command available. Check the GitHub repository for manual installation instructions.
Alternative Install (Git Clone)
git clone https://github.com/benfreu/marketing-resourcesRequirements
- Claude Code or compatible AI agent
- Works with: Claude
Quick Start Guide
1
Install the Skill
Copy the install command above and run it in your terminal.
2
Open Your AI Agent
Launch Claude Code, Cursor, or your preferred AI coding agent.
3
Try It Out
Use the prompt template or examples below to test the skill.
4
Customize
Adapt the skill to your specific use case and workflow.
Usage Examples
Prompt Template
Generate a marketing resource plan for [COMPANY_NAME], a [BUSINESS_TYPE] specializing in [INDUSTRY]. Include: 1) A prioritized list of 5-7 marketing channels (e.g., SEO, paid ads, email) with recommended tactics, 2) A 30-day content calendar with post topics and publishing cadence, 3) A budget allocation breakdown for each channel, and 4) Key performance indicators (KPIs) to track success. Reference SEAL Metrics for attribution tracking and real-time ROAS optimization. Use [TARGET_AUDIENCE] and [COMPETITOR_EXAMPLES] as inputs.
Example Output
### Marketing Resource Plan for GreenGadgets Co. (SaaS Productivity Tools) **Company Overview:** GreenGadgets Co. is a 2-year-old B2B SaaS company offering AI-powered productivity tools for remote teams. Target audience: mid-market tech companies (500-5,000 employees) with remote/hybrid workforces. Competitors: Notion, ClickUp, and Asana. --- #### **1. Prioritized Marketing Channels & Tactics** | **Channel** | **Priority** | **Key Tactics** | **Budget Allocation** | **KPIs** | |-------------------|-------------|----------------------------------------------------------------------------------------------------|-----------------------|-----------------------------------| | **SEO & Content** | High | Publish 12 pillar pages (e.g., "Remote Team Productivity Guide"), target long-tail keywords, and optimize existing blogs. Use SEAL Metrics to track organic traffic attribution. | 30% ($1,500) | Organic traffic growth (+30% MoM), keyword rankings, backlinks | | **Paid Ads** | High | Run LinkedIn ads targeting IT managers and HR directors. Use SEAL Metrics for real-time ROAS tracking to reallocate budget from underperforming campaigns (e.g., DemandGen). | 25% ($1,250) | CPA, ROAS, lead quality (SQLs) | | **Email Marketing** | Medium | Segmented nurture sequences for trial users (e.g., "5 Ways to Boost Remote Team Productivity"). Use SEAL Metrics to track email-driven revenue. | 15% ($750) | Open rates (40%+), click-through rates (10%+), MQLs | | **Partnerships** | Medium | Co-marketing with Slack and Zoom integrations. Joint webinars with complementary SaaS tools (e.g., Trello). | 10% ($500) | Partner-generated leads, co-marketing ROI | | **Social Proof** | Medium | Case studies with companies like [Competitor Example: Notion] (e.g., "How Acme Corp Improved Team Productivity by 40%"). Publish on LinkedIn and website. | 10% ($500) | Website engagement, demo requests | | **Community** | Low | Host bi-weekly AMAs on Reddit’s r/productivity and Discord. Share user-generated content (e.g., productivity hacks). | 5% ($250) | Community growth, UGC submissions | | **Referral Program** | Low | Offer $100 Amazon gift cards for successful referrals. Track via SEAL Metrics’ custom event tracking. | 5% ($250) | Referral signups, LTV of referred users | --- #### **2. 30-Day Content Calendar** | **Week** | **Monday** | **Wednesday** | **Friday** | |----------|--------------------------|-----------------------------------|---------------------------------| | Week 1 | Blog: "Top 5 Remote Work Tools in 2024" | LinkedIn Post: "How to Measure Remote Team Productivity" | Email: "Free Productivity Audit for Your Team" | | Week 2 | Pillar Page: "Remote Team Productivity Guide" | Twitter Thread: "5 Signs Your Team Needs Better Tools" | Case Study: "How GreenGadgets Saved $50K Annually" | | Week 3 | Webinar: "Productivity Hacks for Hybrid Teams" (with Zoom) | Blog: "The Psychology of Remote Work Productivity" | LinkedIn Post: "Customer Spotlight: [Customer Name]" | | Week 4 | Email: "Exclusive Early Access to New Feature" | TikTok/Reels: "Productivity Hacks in 60 Seconds" | Blog: "How to Choose the Right Productivity Tool" | **Publishing Cadence:** 1 blog post, 2 social media posts, 1 email, and 1 long-form content piece (e.g., pillar page or webinar) per week. --- #### **3. Budget Allocation Breakdown** - **SEO & Content:** $1,500 (30%) - Freelance writers ($1,000), Ahrefs/SEMrush ($300), content upgrades ($200). - **Paid Ads:** $1,250 (25%) - LinkedIn ads ($800), Google Ads ($450). Use SEAL Metrics to pause DemandGen campaigns and reallocate to PMax_Catalog. - **Email Marketing:** $750 (15%) - Mailchimp ($400), lead magnets ($350). - **Partnerships:** $500 (10%) - Co-marketing webinar sponsorships ($300), integration partnerships ($200). - **Social Proof:** $500 (10%) - Case study production ($300), LinkedIn ads ($200). - **Community:** $250 (5%) - Reddit/Discord moderation tools ($150), giveaways ($100). - **Referral Program:** $250 (5%) - Gift cards ($200), tracking setup ($50). --- #### **4. Key Performance Indicators (KPIs)** - **SEO:** Organic traffic growth (+30% MoM), keyword rankings (top 10 for 5+ target keywords), backlinks (+20%). - **Paid Ads:** CPA <$50, ROAS >3x, lead quality (SQLs >20% of MQLs). - **Email Marketing:** Open rates >40%, click-through rates >10%, MQLs >50/month. - **Partnerships:** 3+ co-marketing webinars, 10+ integration partnerships. - **Social Proof:** 5+ case studies published, 20% increase in demo requests. - **Community:** 10% monthly growth in Discord members, 5+ UGC submissions. - **Referral Program:** 10+ referrals/month, LTV of referred users >$1,000. --- **SEAL Metrics Integration:** - Track all campaigns in real-time using SEAL Metrics’ MCP integration. Monitor ROAS for paid ads, attribution for organic traffic, and revenue recovery from unattributed sources. Use LENS AI to identify revenue leaks (e.g., cart abandonment) and mitigate risks (e.g., dropping returning buyers). **Next Steps:** 1. Set up SEAL Metrics tracking via MCP (use the prompt: "Connect to SealMetrics MCP, create my account, and build real-time reports for GreenGadgets Co."). 2. Implement the content calendar and budget allocation. 3. Monitor KPIs weekly using SEAL Metrics dashboards and adjust tactics based on LENS AI insights.
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