Adds retail marketing automation workflows to Mautic, enabling product-based customer segmentation, email campaigns with dynamic product tokens, and automated marketing flows.
git clone https://github.com/axelerant-mautic/mautic-retail-marketing-automation-plugin.gitThis plugin extends Mautic with retail-specific marketing automation capabilities by creating custom product objects, customer segments, and email campaigns with dynamic product tokens. It integrates with Mautic's Custom Object plugin to manage product data and automate retail marketing workflows. The plugin enables marketers to build product-based customer lists, create segmented email campaigns with personalized product recommendations, and execute automated retail marketing campaigns. Installation requires Mautic 4+, API or Basic Auth, and the Custom Object plugin as a prerequisite.
Install the RetailMarketingBundle in your Mautic plugins directory, then use the Plugins page to install/upgrade it (or run 'php bin\console mautic:plugins:reload' via shell). Enable the plugin in configuration, then configure the integration to send product data payloads as documented. Custom fields beyond defaults can be added through the Custom Object plugin configuration.
Create product-based customer segments for targeted retail campaigns
Send personalized product recommendation emails with dynamic token replacement
Automate retail marketing workflows based on product interactions
Build customer lists filtered by product interest or purchase history
No install command available. Check the GitHub repository for manual installation instructions.
git clone https://github.com/axelerant-mautic/mautic-retail-marketing-automation-pluginCopy the install command above and run it in your terminal.
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Use the prompt template or examples below to test the skill.
Adapt the skill to your specific use case and workflow.
Act as a retail marketing automation expert. Create a 30-day email campaign for [COMPANY], a [INDUSTRY] retailer, using Mautic. The campaign should focus on [DATA] (e.g., customer segmentation, product recommendations, or seasonal promotions). Include specific email content, send times, and automation triggers.
## 30-Day Retail Email Campaign for [Fashion Retailer] ### Campaign Overview - **Objective**: Increase customer engagement and drive sales through personalized product recommendations. - **Target Audience**: Previous customers who haven't purchased in the last 90 days. - **Key Metrics**: Open rate, click-through rate, conversion rate. ### Email Sequence 1. **Welcome Back Email** (Day 1) - Subject: Welcome back! Here are your favorite styles. - Content: Personalized product recommendations based on past purchases. - Send Time: 10 AM on a Tuesday. 2. **Exclusive Offer Email** (Day 7) - Subject: Exclusive 15% off just for you! - Content: Discount code for first purchase in 90 days. - Send Time: 2 PM on a Thursday. 3. **Abandoned Cart Reminder** (Day 14) - Subject: You left something behind! - Content: Reminder of abandoned cart items with a direct link to checkout. - Send Time: 10 AM on a Monday. 4. **New Arrivals Email** (Day 21) - Subject: New arrivals just for you! - Content: Showcase of new products based on browsing history. - Send Time: 12 PM on a Wednesday. 5. **Final Reminder Email** (Day 30) - Subject: Last chance to use your exclusive discount! - Content: Reminder of expiring discount code. - Send Time: 10 AM on a Tuesday.
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