mautic-retail-marketing-automation-plugin

🥈Silver

Adds retail marketing automation workflows to Mautic, enabling product-based customer segmentation, email campaigns with dynamic product tokens, and automated marketing flows.

820Updated 2mo ago

Intermediate30min to implementmarketing

Saves ~45 min per use

Quick InstallView Source

git clone https://github.com/axelerant-mautic/mautic-retail-marketing-automation-plugin.git

Works with:

Claude

Overview

About This Skill

This plugin extends Mautic with retail-specific marketing automation capabilities by creating custom product objects, customer segments, and email campaigns with dynamic product tokens. It integrates with Mautic's Custom Object plugin to manage product data and automate retail marketing workflows. The plugin enables marketers to build product-based customer lists, create segmented email campaigns with personalized product recommendations, and execute automated retail marketing campaigns. Installation requires Mautic 4+, API or Basic Auth, and the Custom Object plugin as a prerequisite.

How to Use

Install the RetailMarketingBundle in your Mautic plugins directory, then use the Plugins page to install/upgrade it (or run 'php bin\console mautic:plugins:reload' via shell). Enable the plugin in configuration, then configure the integration to send product data payloads as documented. Custom fields beyond defaults can be added through the Custom Object plugin configuration.

Use Cases

Create product-based customer segments for targeted retail campaigns

Send personalized product recommendation emails with dynamic token replacement

Automate retail marketing workflows based on product interactions

Build customer lists filtered by product interest or purchase history

Setup & Installation

Quick Install

No install command available. Check the GitHub repository for manual installation instructions.

Alternative Install (Git Clone)

git clone https://github.com/axelerant-mautic/mautic-retail-marketing-automation-plugin

Requirements

Claude Code or compatible AI agent
Works with: Claude

Quick Start Guide

Install the Skill

Copy the install command above and run it in your terminal.

Open Your AI Agent

Launch Claude Code, Cursor, or your preferred AI coding agent.

Try It Out

Use the prompt template or examples below to test the skill.

Customize

Adapt the skill to your specific use case and workflow.

Usage Examples

Prompt Template

Act as a retail marketing automation expert. Create a 30-day email campaign for [COMPANY], a [INDUSTRY] retailer, using Mautic. The campaign should focus on [DATA] (e.g., customer segmentation, product recommendations, or seasonal promotions). Include specific email content, send times, and automation triggers.

Example Output

## 30-Day Retail Email Campaign for [Fashion Retailer] 

### Campaign Overview 
- **Objective**: Increase customer engagement and drive sales through personalized product recommendations. 
- **Target Audience**: Previous customers who haven't purchased in the last 90 days. 
- **Key Metrics**: Open rate, click-through rate, conversion rate. 

### Email Sequence 
1. **Welcome Back Email** (Day 1) 
   - Subject: Welcome back! Here are your favorite styles. 
   - Content: Personalized product recommendations based on past purchases. 
   - Send Time: 10 AM on a Tuesday. 
2. **Exclusive Offer Email** (Day 7) 
   - Subject: Exclusive 15% off just for you! 
   - Content: Discount code for first purchase in 90 days. 
   - Send Time: 2 PM on a Thursday. 
3. **Abandoned Cart Reminder** (Day 14) 
   - Subject: You left something behind! 
   - Content: Reminder of abandoned cart items with a direct link to checkout. 
   - Send Time: 10 AM on a Monday. 
4. **New Arrivals Email** (Day 21) 
   - Subject: New arrivals just for you! 
   - Content: Showcase of new products based on browsing history. 
   - Send Time: 12 PM on a Wednesday. 
5. **Final Reminder Email** (Day 30) 
   - Subject: Last chance to use your exclusive discount! 
   - Content: Reminder of expiring discount code. 
   - Send Time: 10 AM on a Tuesday.