This documentation lays out Percolate's approach to content marketing. This is the process the marketing department follows to move work from idea through execution, and can be used as a workflow reference for campaign management, content marketing / brand editorial, or other business process design.
git clone https://github.com/chrisbolman/percolate-content-marketing-process.gitThis documentation lays out Percolate's approach to content marketing. This is the process the marketing department follows to move work from idea through execution, and can be used as a workflow reference for campaign management, content marketing / brand editorial, or other business process design.
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Generate a detailed content marketing process for [COMPANY], a [INDUSTRY] company. Include stages from ideation to execution, roles, and key performance indicators. Ensure the process aligns with [COMPANY]'s brand guidelines and marketing objectives.
# Content Marketing Process for [COMPANY] ## Ideation - **Brainstorming Sessions**: Monthly sessions with marketing, product, and sales teams to generate content ideas. - **Content Calendar**: Align ideas with [COMPANY]'s annual marketing plan and key industry events. ## Planning - **Content Briefs**: Detailed briefs for each piece of content, including objectives, target audience, key messages, and distribution channels. - **Resource Allocation**: Assign writers, designers, and editors based on availability and expertise. ## Creation - **Drafting**: Writers create first drafts based on content briefs. - **Review and Feedback**: Internal review by subject matter experts and stakeholders. - **Editing and Design**: Editors refine content, and designers create visuals. ## Execution - **Publishing**: Content is published on [COMPANY]'s blog, social media, and other relevant platforms. - **Promotion**: Use email marketing, social media ads, and influencer partnerships to promote content. ## Measurement - **Performance Tracking**: Monitor key metrics such as views, engagement, and conversions. - **Reporting**: Monthly reports to assess content performance and ROI. ## Optimization - **A/B Testing**: Experiment with different headlines, visuals, and distribution channels. - **Continuous Improvement**: Use insights to refine the content marketing process.
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