percolate-content-marketing-process
🥈SilverThis documentation lays out Percolate's approach to content marketing. This is the process the marketing department follows to move work from idea through execution, and can be used as a workflow reference for campaign management, content marketing / brand editorial, or other business process design.
530Updated 2mo ago
Intermediate30min to implementmarketing
Saves ~30 min per use
Quick InstallView Source
git clone https://github.com/chrisbolman/percolate-content-marketing-process.gitWorks with:
Claude
Overview
About This Skill
Percolate's Content Marketing Process is a documented workflow system that guides marketing teams through nine distinct phases, from initial brief through final execution. It provides clear accountability structures, role definitions, and decision frameworks to streamline campaign management and content development. The system segments work by customer journey stage, business objective, target audience, and geography to prioritize content volume and targets. Teams use responsibility matrices, brief templates, and proposal structures to minimize delays and ensure consistent, efficient delivery. This framework works for integrated teams of 10-20 members and can be adapted for larger or smaller organizations.
How to Use
Review the nine-step process and responsibility matrix to understand your team's roles. Use the Brief template (Step 1) to frame challenges and objectives, then move to Proposal development (Step 2). Customize the timeline based on project size: up to 1 day for small projects, 3 days for medium projects, 5 days for large integrated campaigns.
Use Cases
Campaign management workflow setup and team accountability
Content marketing process documentation and optimization
Brand editorial workflow and publishing schedule management
Business process design for marketing departments
Setup & Installation
Quick Install
No install command available. Check the GitHub repository for manual installation instructions.
Alternative Install (Git Clone)
git clone https://github.com/chrisbolman/percolate-content-marketing-processRequirements
- Claude Code or compatible AI agent
- Works with: Claude
Quick Start Guide
1
Install the Skill
Copy the install command above and run it in your terminal.
2
Open Your AI Agent
Launch Claude Code, Cursor, or your preferred AI coding agent.
3
Try It Out
Use the prompt template or examples below to test the skill.
4
Customize
Adapt the skill to your specific use case and workflow.
Usage Examples
Prompt Template
Generate a detailed content marketing process for [COMPANY], a [INDUSTRY] company. Include stages from ideation to execution, roles, and key performance indicators. Ensure the process aligns with [COMPANY]'s brand guidelines and marketing objectives.
Example Output
# Content Marketing Process for [COMPANY] ## Ideation - **Brainstorming Sessions**: Monthly sessions with marketing, product, and sales teams to generate content ideas. - **Content Calendar**: Align ideas with [COMPANY]'s annual marketing plan and key industry events. ## Planning - **Content Briefs**: Detailed briefs for each piece of content, including objectives, target audience, key messages, and distribution channels. - **Resource Allocation**: Assign writers, designers, and editors based on availability and expertise. ## Creation - **Drafting**: Writers create first drafts based on content briefs. - **Review and Feedback**: Internal review by subject matter experts and stakeholders. - **Editing and Design**: Editors refine content, and designers create visuals. ## Execution - **Publishing**: Content is published on [COMPANY]'s blog, social media, and other relevant platforms. - **Promotion**: Use email marketing, social media ads, and influencer partnerships to promote content. ## Measurement - **Performance Tracking**: Monitor key metrics such as views, engagement, and conversions. - **Reporting**: Monthly reports to assess content performance and ROI. ## Optimization - **A/B Testing**: Experiment with different headlines, visuals, and distribution channels. - **Continuous Improvement**: Use insights to refine the content marketing process.
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