platform

For **EcoGlow Candles** (a sustainable home fragrance brand targeting millennial eco-conscious consumers), here’s a 14-day omnichannel campaign to launch their new "Bamboo Wick Collection":

**Email Sequence (3 emails):**
1. *Subject:* "Bamboo Wicks Burn 30% Longer 🌿" – Preview the new collection with a 15% discount for first-time buyers. *CTA:* "Shop Now" linking to the product page.
2. *Subject:* "Your Exclusive Early Access 🔥" – Share customer testimonials and a limited-time bundle offer (candle + diffuser). *CTA:* "Claim Deal."
3. *Subject:* "Last Chance: 10% Off Ends Tonight" – Urgency-driven with a countdown timer and abandoned cart reminder.

**SMS Follow-ups (2 messages):**
- Day 3: "Hi [First Name]! Your bamboo candle is waiting—use code **BAMBOO15** at checkout. 🕯️" (Sent at 12 PM local time).
- Day 7: "P.S. Your diffuser ships free with orders over $40! 🌱" (Sent at 6 PM, post-work hours).

**Push Notifications (3 alerts):**
- Day 1: "New scent alert! 🌿 Discover the Bamboo Wick Collection—only at EcoGlow." (Sent at 9 AM).
- Day 5: "Your cart is still warm 🔥 Complete checkout now for 10% off!" (Sent at 8 PM).
- Day 12: "Final hours! 10% off ends at midnight. ⏳" (Sent at 10 PM).

**Integration Touchpoints:**
- Sync Parcelvoy with **Shopify** for real-time inventory updates and order tracking.
- Connect to **Google Analytics 4** to track UTM parameters and conversion paths.
- Use **Segment** to unify customer data from email, SMS, and push channels.

**Key Metrics:**
- Open rates (target: 25% for emails, 35% for SMS).
- Click-through rates (target: 5% for emails, 8% for SMS).
- Conversion rate (target: 3% from email, 4% from SMS).
- Revenue per campaign (target: $12,000).

*Tools Used:* Parcelvoy (campaign builder), Shopify (e-commerce), Google Analytics 4 (tracking), Segment (data unification).