ActiveCampaign
Marketing automation that grows with your business
Shyft Score
Directory quality rating
83/100
Moderate
AI Readiness
How prepared for AI workflows
44/100
Webhooks
Our take
The verdict on ActiveCampaign
AI-generated
ActiveCampaign is a versatile marketing automation platform with strong CRM integration, but its AI capabilities are limited.
Strengths
- CRM integration
- Customer journey mapping
- Free tier available
Limitations
- Low AI readiness
- Limited AI features
- No MCP support
Best for: Marketing teams needing automation and CRM integration
Request a demo to evaluate ActiveCampaign for your team.
See how ActiveCampaign fits your stackAbout
What is ActiveCampaign?
ActiveCampaign is a comprehensive marketing automation platform that combines email marketing, CRM, and customer experience automation. It enables sales and marketing teams to create personalized customer journeys, automate follow-up sequences, and track engagement across multiple touchpoints to drive conversions and revenue growth.
Key capabilities
Email marketing automation
CRM integration
Customer journey mapping
Segmentation and targeting
Performance tracking and reporting
At a glance
Category
marketing-automation
Department
Marketing
Pricing
Subscription (from $29/mo)
Type
HYBRID
Website
activecampaign.com
Capabilities
Webhooks
Use cases
What you can do with ActiveCampaign
Automate email follow-ups for sales teams
Segment customer lists for targeted campaigns
Map customer journeys to enhance engagement
Track campaign performance for data-driven decisions
Integrate CRM for seamless sales and marketing alignment
Best for
Small to medium-sized businessesMarketing teamsSales teams
API & Developer Info
API Style
REST
Authentication
API KeyOAuth 2.0
SDKs
pythonjavascriptphpruby
Capabilities
WebhooksSandbox / Free Tier
Pricing
ActiveCampaign pricing
ActiveCampaign starts at $29/mo
Starting at $29/mo
Ecosystem
Connected ecosystem
MCP servers, AI skills, and integrations that work with ActiveCampaign
Integrations
ZapierShopifyWordPressSalesforceFacebook AdsGoogle AnalyticsWooCommerceSlackMagento
AI & automation capabilities
REST APIN/A
MCP ServerN/A
Webhooks
Free TierN/A
FAQs
Frequently asked questions
Common questions about ActiveCampaign and its capabilities
ActiveCampaign pricing starts at $29/mo. Contact ActiveCampaign for enterprise pricing and volume discounts.
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