EmailLabs vs Mailchimp
Comprehensive comparison for 2026: features, pricing, and expert recommendations
By Shyft Research TeamUpdated Feb 25, 2026
TL;DR
- Both tools is our recommended choice for most users
- Compare ratings, features, and pricing below
- See detailed pricing comparison below
- Choose EmailLabs if you need a simple, EU-based transactional email service.
EmailLabs Rating
N/A
Mailchimp Rating
4.3/5
EmailLabs Price
$29/mo
Mailchimp Price
$0/mo
When comparing EmailLabs and Mailchimp, it's important to consider your business's specific needs. EmailLabs is a transactional email service that offers API and SMTP relay, along with basic tracking features. It is a good option for businesses that need a simple, EU-based solution for sending transactional emails.
Mailchimp, on the other hand, is a comprehensive email marketing platform that offers a wide range of features, including audience segmentation, automated workflows, and basic CRM functionality. It is designed to help businesses create, send, and track email campaigns effectively. Mailchimp is a better choice for businesses looking to scale their email marketing efforts and engage customers more effectively.
Quick Verdict
EmailLabs is a solid choice for EU-based businesses needing simple transactional email services. Mailchimp is better for businesses requiring advanced email marketing automation and CRM features.
Choose EmailLabs
EmailLabs offers a straightforward transactional email service with API and SMTP relay. It is ideal for businesses that need EU-based data hosting and compliance.
Choose EmailLabs if you need a simple, EU-based transactional email service.
OR
Choose Mailchimp
Mailchimp provides a comprehensive email marketing platform with automation, segmentation, and CRM features. It is better suited for businesses looking to scale their email marketing efforts.
Choose Mailchimp if you need advanced email marketing automation and CRM features.
Head-to-Head Comparison
EmailLabs
Mailchimp
Category
email-marketing
email-marketing
Rating
No rating
Starting Price
$29/mo
$0/mo
Free Tier
What it Does
Transactional email service with API and SMTP relay
Email marketing and automation platform for businesses
Frequently Asked Questions
In conclusion, the choice between EmailLabs and Mailchimp depends on your business's specific needs. If you need a simple, EU-based transactional email service, EmailLabs is a good option. However, if you are looking for a comprehensive email marketing platform with advanced features, Mailchimp is the better choice. Mailchimp's extensive feature set and scalability make it the winner for most businesses.
Our Expert Verdict
“EmailLabs is a solid choice for EU-based businesses needing simple transactional email services. Mailchimp is better for businesses requiring advanced email marketing automation and CRM features.”
Pros
- • EmailLabs: Established solution
- • Mailchimp: 4.3/5 rating
Recommendation: We recommend mailchimp for most use cases.
Verdict: EmailLabs vs Mailchimp
Winner: mailchimp
EmailLabs is a solid choice for EU-based businesses needing simple transactional email services. Mailchimp is better for businesses requiring advanced email marketing automation and CRM features.
Common Questions: EmailLabs vs Mailchimp
Both EmailLabs and Mailchimp are strong email-marketing tools. EmailLabs and Mailchimp has a 4.3/5 rating. The best choice depends on your team size, budget, and specific feature requirements. Both offer ways to try before you buy.