Fivetran vs Hightouch
Comprehensive comparison for 2026: features, pricing, and expert recommendations
By Shyft Research TeamUpdated Feb 24, 2026
TL;DR
- Both Fivetran and Hightouch are strong options for data-integration
- Compare ratings, features, and pricing below
- See detailed pricing comparison below
- Choose Fivetran for automated data pipelines and complex transformations.
Fivetran Rating
N/A
Hightouch Rating
N/A
Fivetran Price
$1,000/mo
Hightouch Price
$500/mo
When comparing Fivetran and Hightouch, the key difference is their focus. Fivetran automates data pipelines to your warehouse. Hightouch syncs data from your warehouse to business tools.
Fivetran excels in automated data connectors and real-time replication. Hightouch focuses on reverse ETL and customizable data transformations. Both tools integrate with popular data warehouses and business tools.
Quick Verdict
Fivetran excels in automated data integration and real-time replication. Hightouch is better for reverse ETL and syncing data to business tools.
Choose Fivetran
Fivetran is ideal for automated data pipelines. It handles complex data transformation well. It is best for teams needing real-time data replication.
Choose Fivetran for automated data pipelines and complex transformations.
OR
Choose Hightouch
Hightouch focuses on reverse ETL. It syncs data warehouse to business tools easily. It is best for marketing and sales teams.
Choose Hightouch for reverse ETL and syncing data to business tools.
Head-to-Head Comparison
Fivetran
Hightouch
Category
data-integration
data-integration
Rating
No rating
No rating
Starting Price
$1,000/mo
$500/mo
Free Tier
What it Does
Automated data pipeline connectors to your warehouse
Reverse ETL platform syncing data warehouse to business tools
Frequently Asked Questions
Fivetran is the better choice for automated data pipelines. It handles complex data transformations well. Hightouch is ideal for reverse ETL and syncing data to business tools. Choose based on your specific data integration needs.
Our Expert Verdict
“Fivetran excels in automated data integration and real-time replication. Hightouch is better for reverse ETL and syncing data to business tools.”
Pros
- • Fivetran: Established solution
- • Hightouch: Established solution
Recommendation: Try both free tiers (if available) to find the best fit for your workflow.
Verdict: Fivetran vs Hightouch
Fivetran excels in automated data integration and real-time replication. Hightouch is better for reverse ETL and syncing data to business tools.
Common Questions: Fivetran vs Hightouch
Both Fivetran and Hightouch are strong data-integration tools. Fivetran and Hightouch. The best choice depends on your team size, budget, and specific feature requirements. Both offer ways to try before you buy.