Friendly Analytics vs Google Analytics
Comprehensive comparison for 2026: features, pricing, and expert recommendations
By Shyft Research TeamUpdated Feb 24, 2026
TL;DR
- Both tools is our recommended choice for most users
- Compare ratings, features, and pricing below
- See detailed pricing comparison below
- Choose Friendly Analytics if you need privacy-first analytics and are based in the EU.
Friendly Analytics Rating
N/A
Google Analytics Rating
N/A
Friendly Analytics Price
$29/mo
Google Analytics Price
$0/mo
When comparing analytics tools, the choice often comes down to privacy versus features. Friendly Analytics and Google Analytics represent these two approaches. Friendly Analytics is a Swiss-based service focused on privacy-first analytics. It offers advanced features like a tag manager and is ideal for businesses operating within the EU. Google Analytics, on the other hand, is the global leader in web analytics. It provides AI-powered insights, cross-platform measurement, and extensive integrations. This makes it a powerful tool for businesses of all sizes.
Quick Verdict
Google Analytics is the clear winner for most businesses due to its advanced AI features, integrations, and global reach. Friendly Analytics is a better fit for EU-based companies prioritizing data privacy.
Choose Friendly Analytics
Friendly Analytics excels in privacy-first analytics, ideal for EU-based businesses. It offers a tag manager and advanced tracking features.
Choose Friendly Analytics if you need privacy-first analytics and are based in the EU.
OR
Choose Google Analytics
Google Analytics provides AI-powered insights, cross-platform measurement, and extensive integrations. It is the global leader in analytics.
Choose Google Analytics if you want advanced AI insights and global market reach.
Head-to-Head Comparison
Friendly Analytics
Google Analytics
Category
analytics
analytics
Rating
No rating
No rating
Starting Price
$29/mo
$0/mo
Free Tier
What it Does
Privacy-first analytics for businesses.
Web analytics with AI-powered insights by Google
Frequently Asked Questions
For most businesses, Google Analytics is the clear winner. Its advanced AI features, extensive integrations, and global reach make it a versatile and powerful tool. However, if you are an EU-based business prioritizing data privacy, Friendly Analytics is a strong alternative. It offers advanced tracking features and a tag manager, all while ensuring data privacy. Ultimately, the choice depends on your specific needs and priorities.
Our Expert Verdict
“Google Analytics is the clear winner for most businesses due to its advanced AI features, integrations, and global reach. Friendly Analytics is a better fit for EU-based companies prioritizing data privacy.”
Pros
- • Friendly Analytics: Established solution
- • Google Analytics: Established solution
Recommendation: We recommend google-analytics for most use cases.
Verdict: Friendly Analytics vs Google Analytics
Winner: google-analytics
Google Analytics is the clear winner for most businesses due to its advanced AI features, integrations, and global reach. Friendly Analytics is a better fit for EU-based companies prioritizing data privacy.
Common Questions: Friendly Analytics vs Google Analytics
Both Friendly Analytics and Google Analytics are strong analytics tools. Friendly Analytics and Google Analytics. The best choice depends on your team size, budget, and specific feature requirements. Both offer ways to try before you buy.