Friendly Analytics vs Google Tag Manager
Comprehensive comparison for 2026: features, pricing, and expert recommendations
By Shyft Research TeamUpdated Feb 24, 2026
TL;DR
- Both tools is our recommended choice for most users
- Compare ratings, features, and pricing below
- See detailed pricing comparison below
- Choose Friendly Analytics for privacy-first analytics with EU data hosting.
Friendly Analytics Rating
N/A
Google Tag Manager Rating
N/A
Friendly Analytics Price
$29/mo
Google Tag Manager Price
$0/mo
When comparing analytics tools, businesses often weigh privacy, compliance, and ease of use. Friendly Analytics and Google Tag Manager are both popular choices, but they cater to different needs. Friendly Analytics is a privacy-first analytics service based in Switzerland, offering advanced features like a tag manager. Google Tag Manager is a widely adopted tag management system that allows businesses to deploy marketing and analytics tags without code changes.
Quick Verdict
Friendly Analytics is the better choice for businesses prioritizing data privacy and EU compliance. Google Tag Manager is ideal for those needing a widely adopted, free tag management system.
Choose Friendly Analytics
Friendly Analytics offers advanced analytics features and a tag manager. It is a strong choice for businesses that need EU data hosting and privacy-first analytics.
Choose Friendly Analytics for privacy-first analytics with EU data hosting.
OR
Choose Google Tag Manager
Google Tag Manager is a free, widely adopted tag management system. It is best for businesses that need a simple, no-code way to deploy marketing and analytics tags.
Choose Google Tag Manager for a free, widely adopted tag management system.
Head-to-Head Comparison
Friendly Analytics
Google Tag Manager
Category
analytics
analytics
Rating
No rating
No rating
Starting Price
$29/mo
$0/mo
Free Tier
What it Does
Privacy-first analytics for businesses.
Deploy marketing and analytics tags without code changes
Frequently Asked Questions
For businesses prioritizing data privacy and EU compliance, Friendly Analytics is the clear winner. It offers advanced analytics features and EU data hosting. However, if you need a free, widely adopted tag management system, Google Tag Manager is the better choice. It is simple to use and integrates with a wide range of marketing and analytics tools.
Our Expert Verdict
“Friendly Analytics is the better choice for businesses prioritizing data privacy and EU compliance. Google Tag Manager is ideal for those needing a widely adopted, free tag management system.”
Pros
- • Friendly Analytics: Established solution
- • Google Tag Manager: Established solution
Recommendation: We recommend friendly-analytics for most use cases.
Verdict: Friendly Analytics vs Google Tag Manager
Winner: friendly-analytics
Friendly Analytics is the better choice for businesses prioritizing data privacy and EU compliance. Google Tag Manager is ideal for those needing a widely adopted, free tag management system.
Common Questions: Friendly Analytics vs Google Tag Manager
Both Friendly Analytics and Google Tag Manager are strong analytics tools. Friendly Analytics and Google Tag Manager. The best choice depends on your team size, budget, and specific feature requirements. Both offer ways to try before you buy.