Google Analytics vs Piwik PRO
Comprehensive comparison for 2026: features, pricing, and expert recommendations
By Shyft Research TeamUpdated Feb 24, 2026
TL;DR
- Both tools is our recommended choice for most users
- Compare ratings, features, and pricing below
- See detailed pricing comparison below
- Pick Google Analytics for advanced analytics and AI-driven insights.
Google Analytics Rating
N/A
Piwik PRO Rating
N/A
Google Analytics Price
$0/mo
Piwik PRO Price
$29/mo
Choosing the right analytics tool is crucial for understanding user behavior and optimizing marketing strategies. Google Analytics and Piwik PRO are two popular options, each with distinct strengths.
Google Analytics, a tier 1 tool with a Shyft score of 88, offers AI-powered insights and comprehensive tracking. Piwik PRO, a tier 3 tool with a Shyft score of 28, provides EU-based data hosting and GDPR compliance. Both tools cater to different needs, making the choice dependent on specific business requirements.
Quick Verdict
Google Analytics is the better choice for most businesses due to its advanced AI features and comprehensive analytics. Piwik PRO is ideal for companies needing EU-based data hosting and strict compliance with GDPR.
Choose Google Analytics
Google Analytics excels with AI-powered insights, cross-platform measurement, and robust tracking. It is best for businesses needing detailed user behavior analysis and predictive metrics.
Pick Google Analytics for advanced analytics and AI-driven insights.
OR
Choose Piwik PRO
Piwik PRO offers EU-based data hosting and GDPR compliance. It is suitable for companies prioritizing data privacy and needing a tag and consent manager.
Pick Piwik PRO for EU-based data hosting and GDPR compliance.
Head-to-Head Comparison
Google Analytics
Piwik PRO
Category
analytics
analytics
Rating
No rating
No rating
Starting Price
$0/mo
$29/mo
Free Tier
What it Does
Web analytics with AI-powered insights by Google
Privacy-focused analytics with built-in consent management
Frequently Asked Questions
For most businesses, Google Analytics is the superior choice due to its advanced features and AI capabilities. However, if your company operates in the EU or prioritizes data privacy, Piwik PRO is a solid alternative. Consider your specific needs and compliance requirements when making your decision.
Our Expert Verdict
“Google Analytics is the better choice for most businesses due to its advanced AI features and comprehensive analytics. Piwik PRO is ideal for companies needing EU-based data hosting and strict compliance with GDPR.”
Pros
- • Google Analytics: Established solution
- • Piwik PRO: Established solution
Recommendation: We recommend google-analytics for most use cases.
Verdict: Google Analytics vs Piwik PRO
Winner: google-analytics
Google Analytics is the better choice for most businesses due to its advanced AI features and comprehensive analytics. Piwik PRO is ideal for companies needing EU-based data hosting and strict compliance with GDPR.
Common Questions: Google Analytics vs Piwik PRO
Both Google Analytics and Piwik PRO are strong analytics tools. Google Analytics and Piwik PRO. The best choice depends on your team size, budget, and specific feature requirements. Both offer ways to try before you buy.