Google Forms vs Typeform
Comprehensive comparison for 2026: features, pricing, and expert recommendations
By Shyft Research TeamUpdated Feb 24, 2026
TL;DR
- Both tools is our recommended choice for most users
- Compare ratings, features, and pricing below
- See detailed pricing comparison below
- Pick Google Forms if you need a free, simple form builder within Google Workspace.
Google Forms Rating
N/A
Typeform Rating
N/A
Google Forms Price
$0
Typeform Price
$29/mo
When choosing a form builder, the decision often comes down to Google Forms or Typeform. Google Forms is a free, straightforward tool that integrates seamlessly with Google Sheets and other Google Workspace apps. Typeform, on the other hand, is known for its conversational, one-question-at-a-time design that boosts completion rates. It also offers EU-based data hosting, making it a strong choice for European businesses.
Quick Verdict
Typeform is the better tool for most users. Google Forms is only worth considering for teams already using Google Workspace.
Choose Google Forms
Google Forms is free and integrates well with Google Sheets. It is best for simple surveys and quizzes within the Google ecosystem.
Pick Google Forms if you need a free, simple form builder within Google Workspace.
OR
Choose Typeform
Typeform offers better design and higher completion rates. It is ideal for businesses that need professional, engaging forms.
Pick Typeform if you need beautiful, high-converting forms with EU data hosting.
Head-to-Head Comparison
Google Forms
Typeform
Category
forms
forms
Rating
No rating
No rating
Starting Price
$0
$29/mo
Free Tier
What it Does
Create and manage surveys and forms with Google Sheets integration
Conversational forms and surveys with high completion rates
Frequently Asked Questions
For most businesses, Typeform is the better choice. Its design and user experience lead to higher completion rates, and its EU data hosting is a significant advantage for European companies. Google Forms is only worth considering if you are already deeply embedded in the Google ecosystem and need a free, simple solution.
Our Expert Verdict
“Typeform is the better tool for most users. Google Forms is only worth considering for teams already using Google Workspace.”
Pros
- • Google Forms: Established solution
- • Typeform: Established solution
Recommendation: We recommend typeform for most use cases.
Verdict: Google Forms vs Typeform
Winner: typeform
Typeform is the better tool for most users. Google Forms is only worth considering for teams already using Google Workspace.
Common Questions: Google Forms vs Typeform
Both Google Forms and Typeform are strong forms tools. Google Forms and Typeform. The best choice depends on your team size, budget, and specific feature requirements. Both offer ways to try before you buy.