Google Tag Manager vs Piwik PRO
Comprehensive comparison for 2026: features, pricing, and expert recommendations
By Shyft Research TeamUpdated Feb 24, 2026
TL;DR
- Both tools is our recommended choice for most users
- Compare ratings, features, and pricing below
- See detailed pricing comparison below
- Use Google Tag Manager if you need a widely adopted tag management system with strong Google integrations.
Google Tag Manager Rating
N/A
Piwik PRO Rating
N/A
Google Tag Manager Price
$0/mo
Piwik PRO Price
$29/mo
When comparing Google Tag Manager and Piwik PRO, the choice often comes down to global reach versus privacy compliance. Google Tag Manager is the global leader in tag management, offering seamless integration with Google Analytics and other Google services. Piwik PRO, on the other hand, is a privacy-focused analytics platform with built-in consent management, making it ideal for companies operating in the EU that need to comply with GDPR. Both tools have a Shyft score of 36/100, placing them in the same tier.
Quick Verdict
Google Tag Manager is the global leader for tag management. Piwik PRO is better for EU-based companies needing privacy-focused analytics.
Choose Google Tag Manager
Google Tag Manager is the global leader in tag management. It integrates with Google Analytics and other Google services. It is best for companies already using Google's ecosystem.
Use Google Tag Manager if you need a widely adopted tag management system with strong Google integrations.
OR
Choose Piwik PRO
Piwik PRO offers privacy-focused analytics with built-in consent management. It is ideal for EU-based companies needing to comply with GDPR. It is not as widely adopted as Google Tag Manager.
Use Piwik PRO if you need privacy-focused analytics with built-in consent management for GDPR compliance.
Head-to-Head Comparison
Google Tag Manager
Piwik PRO
Category
analytics
analytics
Rating
No rating
No rating
Starting Price
$0/mo
$29/mo
Free Tier
What it Does
Deploy marketing and analytics tags without code changes
Privacy-focused analytics with built-in consent management
Frequently Asked Questions
For companies deeply integrated into the Google ecosystem, Google Tag Manager is the clear choice. Its widespread adoption and robust integrations make it a reliable option for tag management. However, if your primary concern is privacy compliance, especially within the EU, Piwik PRO offers a strong alternative with its built-in consent management and GDPR-friendly features. Ultimately, the decision depends on your specific needs regarding global reach versus privacy compliance.
Our Expert Verdict
“Google Tag Manager is the global leader for tag management. Piwik PRO is better for EU-based companies needing privacy-focused analytics.”
Pros
- • Google Tag Manager: Established solution
- • Piwik PRO: Established solution
Recommendation: We recommend google-tag-manager for most use cases.
Verdict: Google Tag Manager vs Piwik PRO
Winner: google-tag-manager
Google Tag Manager is the global leader for tag management. Piwik PRO is better for EU-based companies needing privacy-focused analytics.
Common Questions: Google Tag Manager vs Piwik PRO
Both Google Tag Manager and Piwik PRO are strong analytics tools. Google Tag Manager and Piwik PRO. The best choice depends on your team size, budget, and specific feature requirements. Both offer ways to try before you buy.