Mailchimp vs Mailcoach
Comprehensive comparison for 2026: features, pricing, and expert recommendations
By Shyft Research TeamUpdated Feb 24, 2026
TL;DR
- Both tools is our recommended choice for most users
- Compare ratings, features, and pricing below
- See detailed pricing comparison below
- Choose Mailchimp for advanced email marketing features and global reach.
Mailchimp Rating
4.3/5
Mailcoach Rating
N/A
Mailchimp Price
$0/mo
Mailcoach Price
$29/mo
Mailchimp and Mailcoach are both email marketing platforms, but they cater to different needs. Mailchimp is a global market leader with advanced features like audience segmentation, automated workflows, and basic CRM functionality. It is ideal for businesses looking for a comprehensive email marketing solution. Mailcoach, on the other hand, is a privacy-focused email marketing service from Belgium. It offers campaign and subscriber management with a templating system and email automation features. The pricing is based solely on the number of emails sent per month, making it a cost-effective option for businesses with lower email volumes.
Quick Verdict
Mailchimp is the better choice for most businesses due to its advanced features and global reach. Mailcoach is a good option for EU-based businesses prioritizing data privacy.
Choose Mailchimp
Mailchimp offers advanced audience segmentation, automated workflows, and basic CRM functionality. It is ideal for businesses needing a comprehensive email marketing solution with a global reach.
Choose Mailchimp for advanced email marketing features and global reach.
OR
Choose Mailcoach
Mailcoach provides campaign and subscriber management with a focus on privacy. It is suitable for EU-based businesses concerned about data processing locations.
Choose Mailcoach for privacy-focused email marketing in the EU.
Head-to-Head Comparison
Mailchimp
Mailcoach
Category
email-marketing
email-marketing
Rating
No rating
Starting Price
$0/mo
$29/mo
Free Tier
What it Does
Email marketing and automation platform for businesses
Email marketing service with privacy-focused tracking and usage-based pricing
Frequently Asked Questions
In conclusion, Mailchimp is the better choice for most businesses due to its advanced features and global reach. However, if you are an EU-based business prioritizing data privacy, Mailcoach is a solid alternative. For businesses outside the EU, Mailchimp's advanced features and global reach make it the clear winner.
Our Expert Verdict
“Mailchimp is the better choice for most businesses due to its advanced features and global reach. Mailcoach is a good option for EU-based businesses prioritizing data privacy.”
Pros
- • Mailchimp: 4.3/5 rating
- • Mailcoach: Established solution
Recommendation: We recommend mailchimp for most use cases.
Verdict: Mailchimp vs Mailcoach
Winner: mailchimp
Mailchimp is the better choice for most businesses due to its advanced features and global reach. Mailcoach is a good option for EU-based businesses prioritizing data privacy.
Common Questions: Mailchimp vs Mailcoach
Both Mailchimp and Mailcoach are strong email-marketing tools. Mailchimp has a 4.3/5 rating and Mailcoach. The best choice depends on your team size, budget, and specific feature requirements. Both offer ways to try before you buy.