Mailchimp vs MailUp
Comprehensive comparison for 2026: features, pricing, and expert recommendations
By Shyft Research TeamUpdated Feb 24, 2026
TL;DR
- Both tools is our recommended choice for most users
- Compare ratings, features, and pricing below
- See detailed pricing comparison below
- Choose Mailchimp for advanced email marketing automation and global campaigns.
Mailchimp Rating
4.3/5
MailUp Rating
N/A
Mailchimp Price
$0/mo
MailUp Price
$29/mo
Mailchimp and MailUp are both email marketing platforms, but they cater to different needs. Mailchimp is a global leader with advanced automation and CRM features. MailUp offers unlimited email sends and transactional email options, focusing on EU data residency.
Businesses often compare these tools when looking for an email marketing solution. Mailchimp is better for advanced features and global reach. MailUp may suit small businesses or those needing unlimited sends and EU data compliance.
Quick Verdict
Mailchimp is the better choice for most businesses due to its advanced features and global reputation. MailUp may suit small businesses or those in the EU needing unlimited sends.
Choose Mailchimp
Mailchimp offers robust automation, segmentation, and CRM features. It is ideal for businesses needing advanced email marketing tools and global reach.
Choose Mailchimp for advanced email marketing automation and global campaigns.
OR
Choose MailUp
MailUp provides unlimited email sends and transactional email options. It is best for small businesses or those prioritizing data residency in the EU.
Choose MailUp for unlimited email sends and EU data residency.
Head-to-Head Comparison
Mailchimp
MailUp
Category
email-marketing
email-marketing
Rating
No rating
Starting Price
$0/mo
$29/mo
Free Tier
What it Does
Email marketing and automation platform for businesses
Email marketing platform with unlimited sends and transactional email options
Frequently Asked Questions
Mailchimp is the better choice for most businesses due to its advanced features and global reputation. MailUp may suit small businesses or those in the EU needing unlimited sends.
For businesses prioritizing advanced email marketing tools and global reach, Mailchimp is the clear winner. However, if unlimited email sends and EU data residency are critical, MailUp may be a suitable alternative.
Our Expert Verdict
“Mailchimp is the better choice for most businesses due to its advanced features and global reputation. MailUp may suit small businesses or those in the EU needing unlimited sends.”
Pros
- • Mailchimp: 4.3/5 rating
- • MailUp: Established solution
Recommendation: We recommend mailchimp for most use cases.
Verdict: Mailchimp vs MailUp
Winner: mailchimp
Mailchimp is the better choice for most businesses due to its advanced features and global reputation. MailUp may suit small businesses or those in the EU needing unlimited sends.
Common Questions: Mailchimp vs MailUp
Both Mailchimp and MailUp are strong email-marketing tools. Mailchimp has a 4.3/5 rating and MailUp. The best choice depends on your team size, budget, and specific feature requirements. Both offer ways to try before you buy.