Mailchimp vs Omnisend
Comprehensive comparison for 2026: features, pricing, and expert recommendations
By Shyft Research TeamUpdated Feb 24, 2026
TL;DR
- Both tools is our recommended choice for most users
- Compare ratings, features, and pricing below
- See detailed pricing comparison below
- Choose Mailchimp for comprehensive email marketing and automation with a global reach.
Mailchimp Rating
4.3/5
Omnisend Rating
N/A
Mailchimp Price
$0/mo
Omnisend Price
$29/mo
Mailchimp and Omnisend are both email marketing platforms, but they cater to different needs. Mailchimp is a global market leader with advanced automation and CRM features. Omnisend, based in Lithuania, offers SMS marketing and EU data processing. This comparison will help you decide which tool fits your business requirements.
Quick Verdict
Mailchimp is the better choice for most businesses due to its robust features, global reputation, and higher Shyft score. Omnisend may suit businesses needing SMS marketing and EU data processing.
Choose Mailchimp
Mailchimp excels in email marketing automation, audience segmentation, and CRM functionality. It is ideal for businesses seeking a comprehensive, globally recognized platform.
Choose Mailchimp for comprehensive email marketing and automation with a global reach.
OR
Choose Omnisend
Omnisend offers SMS marketing and EU data processing. It is suitable for businesses prioritizing these features over advanced email marketing tools.
Choose Omnisend for businesses needing SMS marketing and EU data processing.
Head-to-Head Comparison
Mailchimp
Omnisend
Category
email-marketing
email-marketing
Rating
No rating
Starting Price
$0/mo
$29/mo
Free Tier
What it Does
Email marketing and automation platform for businesses
Omnisend automates email and SMS marketing campaigns
Frequently Asked Questions
Mailchimp is the better choice for most businesses due to its robust features and global reputation. However, if your business prioritizes SMS marketing and EU data processing, Omnisend may be a suitable alternative. Consider your specific needs and choose the tool that aligns best with your business goals.
Our Expert Verdict
“Mailchimp is the better choice for most businesses due to its robust features, global reputation, and higher Shyft score. Omnisend may suit businesses needing SMS marketing and EU data processing.”
Pros
- • Mailchimp: 4.3/5 rating
- • Omnisend: Established solution
Recommendation: We recommend mailchimp for most use cases.
Verdict: Mailchimp vs Omnisend
Winner: mailchimp
Mailchimp is the better choice for most businesses due to its robust features, global reputation, and higher Shyft score. Omnisend may suit businesses needing SMS marketing and EU data processing.
Common Questions: Mailchimp vs Omnisend
Both Mailchimp and Omnisend are strong email-marketing tools. Mailchimp has a 4.3/5 rating and Omnisend. The best choice depends on your team size, budget, and specific feature requirements. Both offer ways to try before you buy.