Mailchimp vs Sweego
Comprehensive comparison for 2026: features, pricing, and expert recommendations
By Shyft Research TeamUpdated Feb 24, 2026
TL;DR
- Both tools is our recommended choice for most users
- Compare ratings, features, and pricing below
- See detailed pricing comparison below
- Choose Mailchimp for comprehensive email marketing and automation.
Mailchimp Rating
4.3/5
Sweego Rating
N/A
Mailchimp Price
$0/mo
Sweego Price
$29/mo
When comparing Mailchimp and Sweego, it's important to consider your specific email marketing needs. Mailchimp is a well-established platform with a wide range of features for email marketing automation, audience segmentation, and basic CRM functionality. It's a tier 1 tool with a Shyft score of 83/100, making it a strong choice for businesses looking to engage customers effectively.
Sweego, on the other hand, is a French platform focused on transactional emails and SMS. It offers an SMTP relay and API for sending emails, with the ability to track them via statistics and view raw logs. With a Shyft score of 36/100 and tier 3 status, Sweego is a good option for developers and product managers needing a EU-based alternative to Mailchimp Transactional Email.
Quick Verdict
Mailchimp is the better choice for comprehensive email marketing. Sweego is a good option for EU-based transactional email needs.
Choose Mailchimp
Mailchimp excels in email marketing automation. It offers audience segmentation, automated workflows, and basic CRM. It's ideal for businesses needing a full-featured email marketing platform.
Choose Mailchimp for comprehensive email marketing and automation.
OR
Choose Sweego
Sweego is a solid choice for transactional emails. It provides an SMTP relay and API for sending emails. It's best for developers and product managers needing EU-based email solutions.
Choose Sweego for EU-based transactional email and SMS needs.
Head-to-Head Comparison
Mailchimp
Sweego
Category
email-marketing
email-marketing
Rating
No rating
Starting Price
$0/mo
$29/mo
Free Tier
What it Does
Email marketing and automation platform for businesses
Send and track transactional emails and SMS via API
Frequently Asked Questions
In conclusion, Mailchimp is the better overall choice for businesses needing a comprehensive email marketing platform. Its advanced features and higher Shyft score make it a more robust solution for most use cases.
However, if your primary need is for transactional emails and you prefer a EU-based solution, Sweego is a viable alternative. It's particularly suitable for developers and product managers who need to send and track transactional emails via API.
Our Expert Verdict
“Mailchimp is the better choice for comprehensive email marketing. Sweego is a good option for EU-based transactional email needs.”
Pros
- • Mailchimp: 4.3/5 rating
- • Sweego: Established solution
Recommendation: We recommend mailchimp for most use cases.
Verdict: Mailchimp vs Sweego
Winner: mailchimp
Mailchimp is the better choice for comprehensive email marketing. Sweego is a good option for EU-based transactional email needs.
Common Questions: Mailchimp vs Sweego
Both Mailchimp and Sweego are strong email-marketing tools. Mailchimp has a 4.3/5 rating and Sweego. The best choice depends on your team size, budget, and specific feature requirements. Both offer ways to try before you buy.