Make vs Zapier
Comprehensive comparison for 2026: features, pricing, and expert recommendations
By Shyft Research TeamUpdated Apr 12, 2026
TL;DR
- Both tools is our recommended choice for most users
- Make has 3.8/5 rating vs Zapier at 4.5/5
- See detailed pricing comparison below
- Best for: Sales teams needing complex automation workflows with AI integration and visual process mapping
Make Rating
3.8/5
Zapier Rating
4.5/5
Make Price
$29/mo
Zapier Price
$19/mo
Zapier and Make are the two leading no-code automation platforms. Zapier pioneered the space and remains the easiest to use. Make (formerly Integromat) offers more power at a lower price. This guide helps you choose based on your needs and technical comfort level.
Quick Verdict
Make offers superior visual workflow building and AI agent management at a higher price point, while Zapier provides broader app integration coverage with 8,000+ connections at a lower entry cost. Make focuses on advanced automation capabilities whereas Zapier emphasizes extensive third-party connectivity.
Choose Make
Pick Make if you need advanced visual workflow design, AI agent management capabilities, and don't mind paying $10 more monthly for sophisticated automation features
Best for: Sales teams needing complex automation workflows with AI integration and visual process mapping
OR
Choose Zapier
Pick Zapier if you require extensive app integrations (8,000+ vs Make's limited selection), want freemium pricing flexibility, and prioritize broad connectivity over advanced workflow features
Best for: Marketing teams requiring extensive third-party app connections and budget-conscious automation needs
Head-to-Head Comparison
Make
Zapier
Category
automation
automation
Rating
Starting Price
$29/mo
$19/mo
Free Tier
What it Does
Visual workflow builder for no-code automation and integration
Connect apps and automate workflows without code
Key Features
- Visual workflow builder
- AI agent management
- No-code automation tools
- Real-time collaboration features
- Integration with various third-party applications
- Multi-step workflows
- Customizable triggers and actions
- Real-time data transfer
- Integration with 8,000+ apps
- User-friendly interface for non-technical users
Top Integrations
Zapier, Salesforce, HubSpot, Slack, Google Workspace9+ total
Slack, Google Sheets, Salesforce, Mailchimp, Trello10+ total
Best For
- Small to medium-sized businesses
- Sales teams looking for automation
- Marketing departments needing workflow optimization
- Small to medium-sized businesses
- Marketing teams
- Sales professionals
API
SSO
MCP Server
Compliance
GDPR SOC2 HIPAA
GDPR SOC2 HIPAA
Frequently Asked Questions
Start with Zapier if you want the fastest setup and have simple automation needs. Choose Make if you need complex workflows, expect high volume, or want to minimize costs as you scale.
Our Expert Verdict
“Make offers superior visual workflow building and AI agent management at a higher price point, while Zapier provides broader app integration coverage with 8,000+ connections at a lower entry cost. Make focuses on advanced automation capabilities whereas Zapier emphasizes extensive third-party connectivity.”
Pros
- • Make: AI-ready with MCP
- • Zapier: 4.5/5 rating
Recommendation: We recommend depends for most use cases.
Verdict: Make vs Zapier
Winner: depends
Make offers superior visual workflow building and AI agent management at a higher price point, while Zapier provides broader app integration coverage with 8,000+ connections at a lower entry cost. Make focuses on advanced automation capabilities whereas Zapier emphasizes extensive third-party connectivity.
Common Questions: Make vs Zapier
Both Make and Zapier are strong automation tools. Make has a 3.8/5 rating and Zapier has a 4.5/5 rating. The best choice depends on your team size, budget, and specific feature requirements. Both offer ways to try before you buy.