Shyft Score
Directory quality rating
68/100
Quiet
Found in 1 source
Our take
The verdict on Lob
AI-generated
Lob specializes in automating direct mail campaigns, integrating digital and physical marketing channels. Its unique selling point is the transformation of direct mail into a data-driven channel, but it may be expensive for small businesses.
Strengths
- Direct mail automation
- Integration with digital marketing
- High AI readiness score
Limitations
- Expensive for small businesses
- Limited to direct mail
- No free tier
Best for: Mid-sized to large businesses looking to automate direct mail campaigns.
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See how Lob fits your stackAbout
What is Lob?
Lob is the only automation platform that transforms direct mail into…
Key capabilities
Automated direct mail campaigns
Real-time tracking and analytics
Personalization options for recipients
API integration for seamless workflows
Address verification and validation
At a glance
Capabilities
API
Use cases
What you can do with Lob
Automating direct mail campaigns
Personalizing customer outreach
Tracking response rates
Best for
Marketing teamsE-commerce businessesCustomer engagement professionals
Pricing
Lob pricing
Lob starts at $29/mo
Starting at $29/mo
Ecosystem
Connected ecosystem
MCP servers, AI skills, and integrations that work with Lob
Integrations
ZapierSalesforceHubSpotMailchimpGoogle SheetsShopifyStripeQuickBooksWordPress
AI & automation capabilities
REST API
MCP ServerN/A
WebhooksN/A
Free TierN/A
FAQs
Frequently asked questions
Common questions about Lob and its capabilities
Lob pricing starts at $29/mo. Contact Lob for enterprise pricing and volume discounts.
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