Shyft Score
Directory quality rating
83/100
Quiet
Our take
The verdict on Marketo
AI-generated
Marketo is a powerful enterprise marketing automation platform with strong lead management features. However, its pricing is opaque and may be expensive.
Strengths
- Lead nurturing and scoring
- Email campaign management
- Account-based marketing tools
- Strong Adobe ecosystem
- Free tier available
Limitations
- Opaque pricing
- Limited advanced AI features
- No AI agent support
Best for: Enterprise marketing teams needing robust lead management and campaign automation.
Try Marketo's free tier to see if it fits your workflow.
See how Marketo fits your stackAbout
What is Marketo?
Enterprise marketing automation platform by Adobe. Manages lead nurturing, scoring, email campaigns, and account-based marketing at scale.
Key capabilities
Lead nurturing and scoring
Email campaign management
Account-based marketing tools
Analytics and reporting
Integration with CRM systems
At a glance
Category
marketing-automation
Department
Marketing
Pricing
Contact_sales (from $0/mo)
Website
business.adobe.com
Use cases
What you can do with Marketo
Automate lead nurturing campaigns to move prospects through the sales funnel
Personalize email marketing based on customer behavior and preferences
Track and analyze marketing performance with comprehensive reporting tools
Best for
Large enterprisesMarketing teamsB2B companies
Pricing
Marketo pricing
Marketo starts at $0/mo
Starting at $0/mo
Ecosystem
Connected ecosystem
MCP servers, AI skills, and integrations that work with Marketo
Integrations
SalesforceHubSpotZapierGoogle AnalyticsAdobe AnalyticsMicrosoft DynamicsSlackPardotWordPress
FAQs
Frequently asked questions
Common questions about Marketo and its capabilities
Marketo pricing starts at $0/mo. Contact Marketo for enterprise pricing and volume discounts.
Need help automating Marketo?
Our team can help you integrate Marketo with your existing tools and build custom automation workflows.
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