Is Marketo suitable for B2B companies needing advanced lead management?

Yes, Marketo is ideal for B2B companies requiring advanced lead management. Its powerful lead nurturing and scoring capabilities allow businesses to effectively qualify, segment, and progress leads through the sales funnel, optimizing conversion rates for complex B2B sales cycles.

How does Marketo support account-based marketing (ABM) strategies?

Marketo provides dedicated tools for account-based marketing (ABM), enabling B2B companies to target and engage key accounts with personalized campaigns. Its features facilitate account identification, tailored content delivery, and performance tracking, enhancing strategic outreach to high-value prospects.

Marketo

Enterprise marketing automation by Adobe

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Shyft Score

Directory quality rating

Verified

83/100

Quiet

Our take

The verdict on Marketo

AI-generated

Marketo provides comprehensive lead management and nurturing for enterprise B2B teams. Strongest for organizations with dedicated marketing operations roles.

Strengths

Lead nurturing and scoring
Email campaign management
Account-based marketing tools
Strong Adobe ecosystem
Free tier available

Limitations

Opaque pricing
Limited advanced AI features
No AI agent support

Best for: Enterprise marketing teams needing robust lead management and campaign automation.

Request a demo to evaluate Marketo for your team.

See how Marketo fits your stack

Benefits

Why teams choose Marketo

Increase marketing ROI with automated, personalized lead nurturing campaigns

Improve sales efficiency by delivering high-quality, scored leads to your team

Scale account-based marketing efforts with targeted, multi-channel campaigns

Gain real-time insights into campaign performance with advanced analytics

Seamlessly align marketing and sales efforts with CRM integrations

About

What is Marketo?

Marketo is an enterprise-grade marketing automation platform from Adobe that manages lead generation, nurturing, and account-based marketing at scale. It provides lead scoring, behavioral tracking, email campaign management, and detailed reporting. Designed for B2B companies with complex, multi-stage sales cycles.

Key capabilities

Lead nurturing and scoring

Email campaign management

Account-based marketing tools

Analytics and reporting

Integration with CRM systems

At a glance

What you can do with Marketo

Build and automate lead nurturing campaigns across multiple touchpoints and channels

Score leads based on engagement and fit to prioritize sales efforts effectively

Run personalized email campaigns triggered by user behavior and lifecycle stage

Manage account-based marketing programs to align sales and marketing on target accounts

Track marketing contribution to pipeline and revenue with comprehensive attribution reporting

Best for

Large enterprisesMarketing teamsB2B companies

Pricing

Marketo pricing

Marketo starts at contact_sales

Starting at contact_sales

Ecosystem

Connected ecosystem

MCP servers, AI skills, and integrations that work with Marketo

Integrations

SalesforceHubSpotZapierGoogle AnalyticsAdobe AnalyticsMicrosoft DynamicsSlackPardotWordPress

FAQs

Frequently asked questions

Common questions about Marketo and its capabilities

Marketo offers comprehensive features for enterprise marketing, including lead nurturing and scoring, robust email campaign management, account-based marketing (ABM) tools, advanced analytics and reporting, and seamless integration with CRM systems. It's designed to support large-scale B2B marketing operations.