Does OneSignal support email marketing?

Yes, OneSignal includes email marketing automation capabilities alongside push notifications and in-app messaging. You can create automated email campaigns, segment audiences, and run A/B tests across all messaging channels from one unified platform.

Is OneSignal good for mobile app developers?

Yes, OneSignal is excellent for mobile app developers. It provides push notifications for both web and mobile apps, in-app messaging, user segmentation, and A/B testing tools specifically designed to improve app engagement and retention rates.

OneSignal

Push notifications, in-app messaging, and email across channels

ReviewedFreemiumEngineering

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Shyft Score

Directory quality rating

Reviewed

68/100

Quiet

Found in 1 source

Our take

The verdict on OneSignal

AI-generated

OneSignal provides strong omnichannel messaging with a free tier and built-in analytics. Best for apps needing multi-channel campaigns without AI personalization.

Strengths

Free tier available
Omnichannel messaging
Strong analytics
Competitive pricing
Highly scalable

Limitations

Limited AI personalization
No AI agent support
Smaller ecosystem

Best for: Marketing teams needing affordable, omnichannel messaging

Try OneSignal's free tier to see if it fits your workflow.

See how OneSignal fits your stack

Benefits

Why teams choose OneSignal

Reach customers instantly across web, mobile, and email from one platform

Boost engagement rates by targeting the right message to the right audience segments

Optimize campaign performance with built-in A/B testing to maximize conversions

Save time managing communications with automated messaging workflows

About

What is OneSignal?

OneSignal is a B2B platform for push notifications, in-app messaging, and email marketing automation. It enables segmentation, targeting, and A/B testing for messaging optimization.

Key capabilities

Push notifications for web and mobile

In-app messaging

Email marketing automation

Segmentation and targeting capabilities

A/B testing for messaging optimization

At a glance

Capabilities

API

Use cases

What you can do with OneSignal

Engaging customers through personalized messages

Managing automated marketing campaigns

Segmenting customers for targeted messaging

Analyzing customer engagement in real-time

Sending notifications across multiple channels

Best for

Mobile apps, e-commerce, and SaaS platforms that need to engage users across push, in-app, and email with audience segmentation.

Pricing

OneSignal pricing

OneSignal starts at $0/mo

Starting at $0/mo

Ecosystem

Connected ecosystem

MCP servers, AI skills, and integrations that work with OneSignal

Integrations

ZapierWordPressShopifySegmentSalesforceGoogle AnalyticsFacebookMailchimpSlack

AI & automation capabilities

REST API

MCP ServerN/A

WebhooksN/A

Free TierN/A

FAQs

Frequently asked questions

Common questions about OneSignal and its capabilities

OneSignal offers a freemium pricing model starting at $0/month. The free tier includes basic push notifications and messaging features. Paid plans are available for businesses requiring advanced segmentation, higher message volumes, and premium support features.