Optimizely
A/B testing and personalization tools for effective product experimentation.
Shyft Score
Directory quality rating
48/100
Quiet
Found in 1 source
AI Readiness
How prepared for AI workflows
29/100
Our take
The verdict on Optimizely
AI-generated
Optimizely provides robust A/B testing and personalization, but its AI readiness is low.
Strengths
- 4.2/5 rating from 409 reviews
- Multivariate testing
- Personalization tools
Limitations
- Low AI readiness (29/100)
- Starting at $49/mo
- Limited AI integration
Best for: Product teams running A/B tests
Request a demo to evaluate Optimizely for your team.
See how Optimizely fits your stackAbout
What is Optimizely?
Optimizely is a product solution for experimentation and a/b testing. Key capabilities include a/b testing capabilities, multivariate testing, and personalization tools.
Key capabilities
A/B testing capabilities
Multivariate testing
Personalization tools
Analytics and reporting
Integration with third-party tools
At a glance
Use cases
What you can do with Optimizely
Run A/B tests on website layouts to determine the most effective design for user engagement
Personalize product recommendations based on user behavior to increase conversion rates
Test different pricing strategies to optimize revenue and maximize profitability
Best for
Marketing teamsProduct managersData analysts
Pricing
Optimizely pricing
Optimizely starts at $49/mo
Starting at $49/mo
Ecosystem
Connected ecosystem
MCP servers, AI skills, and integrations that work with Optimizely
Integrations
Google AnalyticsSalesforceZapierSegmentShopifyWordPressAdobe Experience CloudSlackHubSpot
FAQs
Frequently asked questions
Common questions about Optimizely and its capabilities
Optimizely pricing starts at $49/mo. Contact Optimizely for enterprise pricing and volume discounts.
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