Does Persana integrate with CRM systems?

Yes, Persana integrates with major CRM platforms. This integration allows sales teams and business development executives to seamlessly sync AI-enriched prospect data, automated lead scores, and market insights directly into their existing workflows.

Who should use Persana AI sales tool?

Persana is best for sales teams, marketing professionals, and business development executives who need AI-powered account research. It's ideal for teams wanting automated lead scoring, data enrichment, and customizable reporting dashboards to improve deal closure rates.

Persana

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Shyft Score

Directory quality rating

Reviewed

68/100

Quiet

Found in 1 source

AI Readiness

How prepared for AI workflows

Fair

42/100

API

Our take

The verdict on Persana

AI-generated

Persana unifies go-to-market motions with AI-driven data enrichment, but its AI readiness is only moderate.

Strengths

AI-driven enrichment
CRM integrations
Automated lead scoring

Limitations

Moderate AI readiness
Limited AI features
Subscription pricing

Best for: Sales teams automating lead scoring and market insights.

Request a demo to evaluate Persana for your team.

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Benefits

Why teams choose Persana

Close more deals by automatically identifying and prioritizing your highest-value prospects

Save hours daily with AI agents that enrich lead data and update your CRM automatically

Make faster decisions with real-time market insights from 100+ unified data sources

Focus on selling instead of manual research with automated lead scoring and qualification

About

What is Persana?

Persana AI unifies your go-to-market motion by blending 100+ data sources, AI enrichment, and CRM automation, enabling your team to find, engage, and boost revenue on autopilot.

Key capabilities

AI-driven data enrichment

Integration with major CRMs

Automated lead scoring

Real-time market insights

Customizable reporting dashboards

At a glance

Capabilities

API

Use cases

What you can do with Persana

Automate lead scoring for sales teams using AI enrichment

Integrate real-time market insights into CRM workflows

Generate customizable reports for go-to-market strategies

Enhance prospect engagement through unified data sources

Streamline account research for faster decision-making

Best for

Sales teamsMarketing professionalsBusiness development executives

Pricing

Persana pricing

Persana starts at $49/mo

Starting at $49/mo

Ecosystem

Connected ecosystem

MCP servers, AI skills, and integrations that work with Persana

MCP servers

Use Persana with AI agents via these MCP servers

Seamless communication integration for your applications.

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Integrations

SalesforceHubSpotPipedriveZapierLinkedInMarketoSlackMicrosoft TeamsGoogle WorkspaceWoodpeckerSendsparkLemlist+20 more

AI & automation capabilities

REST API

MCP ServerN/A

WebhooksN/A

Free TierN/A

FAQs

Frequently asked questions

Common questions about Persana and its capabilities

Persana costs $49 per month on a subscription basis. This B2B account research tool provides AI-driven data enrichment, CRM integrations, automated lead scoring, and real-time market insights to help sales teams close more deals.