Does Propensity integrate with CRM systems?

Yes, Propensity integrates with CRM systems as one of its core features. This integration enables seamless data flow between your ABM campaigns and existing sales processes, providing better contact-level visibility and attribution.

Who should use Propensity for account-based marketing?

Propensity is best suited for marketing teams, sales teams, and account-based marketing professionals who need contact-level attribution and omnichannel campaign management capabilities to drive revenue growth through targeted ABM strategies.

Propensity

The Only ABM Platform that Delivers Contact-Level Attribution

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Shyft Score

Directory quality rating

Reviewed

43/100

Quiet

AI Readiness

How prepared for AI workflows

Fair

34/100

API

Our take

The verdict on Propensity

AI-generated

Propensity provides omnichannel campaign management with contact-level attribution for ABM.

Strengths

Omnichannel campaign management
Contact-level visibility improves targeting
Predictive analytics drive revenue growth

Limitations

Low AI readiness (34/100)
No free tier
Pricing unclear beyond base rate

Best for: Sales and marketing teams running account-based marketing campaigns

Request a demo to evaluate Propensity for your team.

See how Propensity fits your stack

Benefits

Why teams choose Propensity

Track exactly which contacts drive revenue from your ABM campaigns

Identify ready-to-buy prospects in real-time before competitors do

Run coordinated campaigns across all channels from one platform

Get accurate predictions on which accounts will convert to close more deals

About

What is Propensity?

Propensity is a powerful account-based marketing platform that enables businesses to run omnichannel campaigns while providing contact-level visibility and attribution. It helps teams identify real buyers and optimize their marketing efforts for predictable revenue growth.

Key capabilities

Omnichannel campaign management

Contact-level visibility and attribution

Real-time buyer identification

Predictive analytics for revenue growth

Integration with CRM systems

At a glance

Capabilities

API

Use cases

What you can do with Propensity

Identify high-intent buyers for targeted outreach

Run omnichannel campaigns with unified tracking

Attribute marketing spend to specific contacts

Optimize campaigns based on predictive revenue data

Integrate marketing data with CRM for sales alignment

Best for

Marketing teamsSales teamsAccount-based marketing professionals

Pricing

Propensity pricing

Propensity starts at $49/mo

Starting at $49/mo

Ecosystem

Connected ecosystem

MCP servers, AI skills, and integrations that work with Propensity

MCP servers

Use Propensity with AI agents via these MCP servers

Seamless communication integration for your applications.

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Integrations

SalesforceHubSpotMarketoZapierGoogle AnalyticsMailchimpLinkedInSlack

AI & automation capabilities

REST API

MCP ServerN/A

WebhooksN/A

Free TierN/A

FAQs

Frequently asked questions

Common questions about Propensity and its capabilities

Propensity costs $49 per month on a subscription basis. This ABM platform provides contact-level attribution, omnichannel campaign management, real-time buyer identification, and predictive analytics for revenue growth at this price point.