Propensity
The Only ABM Platform that Delivers Contact-Level Attribution
Shyft Score
Directory quality rating
43/100
Quiet
AI Readiness
How prepared for AI workflows
34/100
Our take
The verdict on Propensity
AI-generated
Propensity provides omnichannel campaign management with contact-level attribution for ABM.
Strengths
- Omnichannel campaign management
- Contact-level visibility improves targeting
- Predictive analytics drive revenue growth
Limitations
- Low AI readiness (34/100)
- No free tier
- Pricing unclear beyond base rate
Best for: Sales and marketing teams running account-based marketing campaigns
Request a demo to evaluate Propensity for your team.
See how Propensity fits your stackAbout
What is Propensity?
Propensity is a powerful account-based marketing platform that enables businesses to run omnichannel campaigns while providing contact-level visibility and attribution. It helps teams identify real buyers and optimize their marketing efforts for predictable revenue growth.
Key capabilities
Omnichannel campaign management
Contact-level visibility and attribution
Real-time buyer identification
Predictive analytics for revenue growth
Integration with CRM systems
At a glance
Use cases
What you can do with Propensity
Identify high-intent buyers for targeted outreach
Run omnichannel campaigns with unified tracking
Attribute marketing spend to specific contacts
Optimize campaigns based on predictive revenue data
Integrate marketing data with CRM for sales alignment
Best for
Marketing teamsSales teamsAccount-based marketing professionals
Pricing
Propensity pricing
Propensity starts at $49/mo
Starting at $49/mo
Ecosystem
Connected ecosystem
MCP servers, AI skills, and integrations that work with Propensity
MCP servers
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Integrations
SalesforceHubSpotMarketoZapierGoogle AnalyticsMailchimpLinkedInSlack
FAQs
Frequently asked questions
Common questions about Propensity and its capabilities
Propensity pricing starts at $49/mo. Contact Propensity for enterprise pricing and volume discounts.
Need help automating Propensity?
Our team can help you integrate Propensity with your existing tools and build custom automation workflows.
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