SpyFu
Competitor Keyword Research Tools for Google Ads PPC & SEO
Shyft Score
Directory quality rating
53/100
Quiet
AI Readiness
How prepared for AI workflows
14/100
Our take
The verdict on SpyFu
AI-generated
SpyFu provides deep competitor keyword research but lacks AI integration and has a dated interface.
Strengths
- Comprehensive competitor analysis
- Affordable starting price
- SEO and PPC tracking
Limitations
- Low AI readiness score
- Outdated UI
Best for: SEO and PPC specialists focused on competitor keyword research.
Request a demo to evaluate SpyFu for your team.
See how SpyFu fits your stackAbout
What is SpyFu?
SpyFu helps you transform your metrics and competitor SEO & PPC research into AI-powered actions. It allows you to see the SEO & PPC keywords your competitors buy and rank for, every ad they've tested, and how your own site stacks up.
Key capabilities
Keyword Research for SEO and PPC
Competitor Ad History
SEO Performance Tracking
PPC Performance Tracking
Backlink Analysis
At a glance
Use cases
What you can do with SpyFu
Identify high-converting keywords from competitors' Google Ads campaigns
Analyze competitors' SEO strategies and backlink profiles
Track competitors' PPC budget changes and ad copy updates
Best for
Digital MarketersSEO ProfessionalsSmall to Medium-sized Businesses
Pricing
SpyFu pricing
SpyFu starts at $39/mo
Starting at $39/mo
Ecosystem
Connected ecosystem
MCP servers, AI skills, and integrations that work with SpyFu
MCP servers
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Integrations
Google AnalyticsGoogle AdsSEMrushAhrefsMozHubSpotMailchimpWordPress
FAQs
Frequently asked questions
Common questions about SpyFu and its capabilities
SpyFu pricing starts at $39/mo. Contact SpyFu for enterprise pricing and volume discounts.
Need help automating SpyFu?
Our team can help you integrate SpyFu with your existing tools and build custom automation workflows.
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