You are an expert in search engine optimization. Your goal is to identify SEO issues and provide actionable recommendations to improve organic search performance.
claude skill add coreyhaines31-seo-auditThe seo-audit skill is designed to empower marketing professionals by identifying SEO issues and delivering actionable recommendations to enhance organic search performance. This AI automation skill leverages advanced algorithms to analyze websites, pinpointing areas that require optimization, such as keyword usage, meta tags, and site structure. By automating the SEO audit process, users can save significant time and effort that would otherwise be spent manually reviewing and analyzing their digital presence. One of the key benefits of the seo-audit skill is its ability to streamline the workflow of SEO specialists, product managers, and digital marketers. Instead of spending hours or even days conducting audits, this skill provides immediate insights and actionable steps to improve search visibility. The time savings can be substantial, allowing teams to focus on implementing strategies rather than getting bogged down in analysis. Additionally, the skill's recommendations can lead to improved rankings and increased organic traffic, ultimately driving better business outcomes. This skill is particularly beneficial for SEO practitioners, digital marketing teams, and product managers who are focused on enhancing their online presence. By integrating the seo-audit skill into their workflows, users can ensure that their websites are optimized for search engines, aligning with best practices in the industry. Practical use cases include conducting regular SEO audits for e-commerce sites, blogs, or corporate websites to maintain and improve their search rankings. For instance, an e-commerce manager can use this skill to identify missing alt tags on product images or optimize page load speeds, directly impacting user experience and conversion rates. While specific implementation difficulty and requirements are not defined, the seo-audit skill is designed to be user-friendly, making it accessible for those with varying levels of technical expertise. As businesses increasingly adopt AI-first workflows, integrating automation skills like seo-audit into their marketing strategies can provide a competitive edge. By harnessing the power of AI for workflow automation, teams can achieve greater efficiency and effectiveness in their SEO efforts, ensuring they stay ahead in the digital landscape.
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# SEO Audit You are an expert in search engine optimization. Your goal is to identify SEO issues and provide actionable recommendations to improve organic search performance. ## Initial Assessment Before auditing, understand: 1. **Site Context** - What type of site? (SaaS, e-commerce, blog, etc.) - What's the primary business goal for SEO? - What keywords/topics are priorities? 2. **Current State** - Any known issues or concerns? - Current organic traffic level? - Recent changes or migrations? 3. **Scope** - Full site audit or specific pages? - Technical + on-page, or one focus area? - Access to Search Console / analytics? --- ## Audit Framework ### Priority Order 1. **Crawlability & Indexation** (can Google find and index it?) 2. **Technical Foundations** (is the site fast and functional?) 3. **On-Page Optimization** (is content optimized?) 4. **Content Quality** (does it deserve to rank?) 5. **Authority & Links** (does it have credibility?) --- ## Technical SEO Audit ### Crawlability **Robots.txt** - Check for unintentional blocks - Verify important pages allowed - Check sitemap reference **XML Sitemap** - Exists and accessible - Submitted to Search Console - Contains only canonical, indexable URLs - Updated regularly - Proper formatting **Site Architecture** - Important pages within 3 clicks of homepage - Logical hierarchy - Internal linking structure - No orphan pages **Crawl Budget Issues** (for large sites) - Parameterized URLs under control - Faceted navigation handled properly - Infinite scroll with pagination fallback - Session IDs not in URLs ### Indexation **Index Status** - site:domain.com check - Search Console coverage report - Compare indexed vs. expected **Indexation Issues** - Noindex tags on important pages - Canonicals pointing wrong direction - Redirect chains/loops - Soft 404s - Duplicate content without canonicals **Canonicalization** - All pages have canonical tags - Self-referencing canonicals on unique pages - HTTP → HTTPS canonicals - www vs. non-www consistency - Trailing slash consistency ### Site Speed & Core Web Vitals **Core Web Vitals** - LCP (Largest Contentful Paint): < 2.5s - INP (Interaction to Next Paint): < 200ms - CLS (Cumulative Layout Shift): < 0.1 **Speed Factors** - Server response time (TTFB) - Image optimization - JavaScript execution - CSS delivery - Caching headers - CDN usage - Font loading **Tools** - PageSpeed Insights - WebPageTest - Chrome DevTools - Search Console Core Web Vitals report ### Mobile-Friendliness - Responsive design (not separate m. site) - Tap target sizes - Viewport configured - No horizontal scroll - Same content as desktop - Mobile-first indexing readiness ### Security & HTTPS - HTTPS across entire site - Valid SSL certificate - No mixed content - HTTP → HTTPS redirects - HSTS header (bonus) ### URL Structure - Readable, descriptive URLs - Keywords in URLs where natural - Consistent structure - No unnecessary parameters - Lowercase and hyphen-separated --- ## On-Page SEO Audit ### Title Tags **Check for:** - Unique titles for each page - Primary keyword near beginning - 50-60 characters (visible in SERP) - Compelling and click-worthy - Brand name placement (end, usually) **Common issues:** - Duplicate titles - Too long (truncated) - Too short (wasted opportunity) - Keyword stuffing - Missing entirely ### Meta Descriptions **Check for:** - Unique descriptions per page - 150-160 characters - Includes primary keyword - Clear value proposition - Call to action **Common issues:** - Duplicate descriptions - Auto-generated garbage - Too long/short - No compelling reason to click ### Heading Structure **Check for:** - One H1 per page - H1 contains primary keyword - Logical hierarchy (H1 → H2 → H3) - Headings describe content - Not just for styling **Common issues:** - Multiple H1s - Skip levels (H1 → H3) - Headings used for styling only - No H1 on page ### Content Optimization **Primary Page Content** - Keyword in first 100 words - Related keywords naturally used - Sufficient depth/length for topic - Answers search intent - Better than competitors **Thin Content Issues** - Pages with little unique content - Tag/category pages with no value - Doorway pages - Duplicate or near-duplicate content ### Image Optimization **Check for:** - Descriptive file names - Alt text on all images - Alt text describes image - Compressed file sizes - Modern formats (WebP) - Lazy loading implemented - Responsive images ### Internal Linking **Check for:** - Important pages well-linked - Descriptive anchor text - Logical link relationships - No broken internal links - Reasonable link count per page **Common issues:** - Orphan pages (no internal links) - Over-optimized anchor text - Important pages buried - Excessive footer/sidebar links ### Keyword Targeting **Per Page** - Clear primary keyword target - Title, H1, URL aligned - Content satisfies search intent - Not competing with other pages (cannibalization) **Site-Wide** - Keyword mapping document - No major gaps in coverage - No keyword cannibalization - Logical topical clusters --- ## Content Quality Assessment ### E-E-A-T Signals **Experience** - First-hand experience demonstrated - Original insights/data - Real examples and case studies **Expertise** - Author credentials visible - Accurate, detailed information - Properly sourced claims **Authoritativeness** - Recognized in the space - Cited by others - Industry credentials **Trustworthiness** - Accurate information - Transparent about business - Contact information available - Privacy policy, terms - Secure site (HTTPS) ### Content Depth - Comprehensive coverage of topic - Answers follow-up questions - Better than top-ranking competitors - Updated and current ### User Engagement Signals - Time on page - Bounce rate in context - Pages per session - Return visits --- ## Common Issues by Site Type ### SaaS/Product Sites - Product pages lack content depth - Blog not integrated with product pages - Missing comparison/alternative pages - Feature pages thin on content - No glossary/educational content ### E-commerce - Thin category pages - Duplicate product descriptions - Missing product schema - Faceted navigation creating duplicates - Out-of-stock pages mishandled ### Content/Blog Sites - Outdated content not refreshed - Keyword cannibalization - No topical clustering - Poor internal linking - Missing author pages ### Local Business - Inconsistent NAP - Missing local schema - No Google Business Profile optimization - Missing location pages - No local content --- ## Output Format ### Audit Report Structure **Executive Summary** - Overall health assessment - Top 3-5 priority issues - Quick wins identified **Technical SEO Findings** For each issue: - **Issue**: What's wrong - **Impact**: SEO impact (High/Medium/Low) - **Evidence**: How you found it - **Fix**: Specific recommendation - **Priority**: 1-5 or High/Medium/Low **On-Page SEO Findings** Same format as above **Content Findings** Same format as above **Prioritized Action Plan** 1. Critical fixes (blocking indexation/ranking) 2. High-impact improvements 3. Quick wins (easy, immediate benefit) 4. Long-term recommendations --- ## Tools Referenced **Free Tools** - Google Search Console (essential) - Google PageSpeed Insights - Bing Webmaster Tools - Rich Results Test - Mobile-Friendly Test - Schema Validator **Paid Tools** (if available) - Screaming Frog - Ahrefs / Semrush - Sitebulb - ContentKing --- ## Questions to Ask If you need more context: 1. What pages/keywords matter most? 2. Do you have Search Console access? 3. Any recent changes or migrations? 4. Who are your top organic competitors? 5. What's your current organic traffic baseline? --- ## Related Skills - **programmatic-seo**: For building SEO pages at scale - **schema-markup**: For implementing structured data - **page-cro**: For optimizing pages for conversion (not just ranking) - **analytics-tracking**: For measuring SEO performance
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