email-best-practices

🥈Silver

Email best practices skill helps operations teams build and send emails that follow industry standards. It integrates with email marketing platforms and CRM systems to ensure compliance and improve deliverability.

12740Updated 1mo ago

Intermediate30min to implementautomation

Saves ~60 min per use

Quick InstallView Source

git clone https://github.com/resend/email-best-practices.git

Works with:

Claude

Overview

About This Skill

How to Use

1. **Draft Your Email:** Write your email draft in your preferred tool (e.g., HubSpot, Mailchimp, or your CRM). Include placeholders for personalization like [First Name] or [Company Name]. 2. **Select Your Focus Area:** Decide whether you want to optimize for deliverability, engagement, compliance, or a combination. Use the prompt template to specify this in the [SPECIFIC_AREA] placeholder. 3. **Run the Analysis:** Paste your draft email into the AI tool (e.g., Claude, ChatGPT) and include the prompt template with your customizations. For example: *Prompt:* "Review the draft email below for compliance with email best practices and suggest improvements for engagement. Focus on subject line, sender reputation, and mobile optimization. Provide a revised version with explanations for each change. Draft email: [PASTE_EMAIL_HERE]" 4. **Review and Implement Changes:** Use the AI’s suggestions to revise your email. Pay special attention to compliance requirements like unsubscribe links and physical addresses. 5. **Test and Send:** Before sending, use tools like Litmus or Email on Acid to preview how your email renders across devices and email clients. A/B test subject lines or CTAs if possible. **Tips for Better Results:** - Include your email’s purpose (e.g., promotional, transactional, or nurture) in the prompt to get tailored advice. - If you’re using a CRM or email platform, check its built-in compliance tools (e.g., HubSpot’s email health tool) alongside the AI’s suggestions. - For high-volume campaigns, save the prompt as a template in your AI tool to streamline the process.

Setup & Installation

Quick Install

No install command available. Check the GitHub repository for manual installation instructions.

Alternative Install (Git Clone)

git clone https://github.com/resend/email-best-practices

Requirements

Claude Code or compatible AI agent
Works with: Claude

Quick Start Guide

Install the Skill

Copy the install command above and run it in your terminal.

Open Your AI Agent

Launch Claude Code, Cursor, or your preferred AI coding agent.

Try It Out

Use the prompt template or examples below to test the skill.

Customize

Adapt the skill to your specific use case and workflow.

Usage Examples

Prompt Template

Review the draft email below for compliance with email best practices and suggest improvements for [PURPOSE: e.g., deliverability, engagement, or compliance]. Focus on [SPECIFIC_AREA: e.g., subject line, sender reputation, unsubscribe links, spam triggers, or mobile optimization]. Provide a revised version with explanations for each change. 

Draft email:
[EMAIL_CONTENT]

Example Output

Subject: Your Exclusive Invite to the VIP Webinar Series

Hi [First Name],

We’re thrilled to invite you to our upcoming VIP Webinar Series, where industry leaders will share insights on [TOPIC]. This is your chance to learn from the best and connect with like-minded professionals.

📅 **Date:** October 15, 2023
🕒 **Time:** 2:00 PM EST
📍 **Platform:** Zoom (link provided after registration)

🔗 [Register Now]

Spots are limited, so don’t miss out!

Best regards,
The [Company Name] Team

**Improvements Suggested:**
1. **Subject Line:** Changed to a more personalized and benefit-driven approach. Original subject was generic and lacked urgency or personalization. The new subject includes the recipient’s name (if available) and clearly states the value.
2. **Preheader Text:** Added a concise preheader (not shown in the draft) to complement the subject line: "Join us for expert-led discussions on [TOPIC]—reserve your spot today!" This increases open rates by providing additional context.
3. **Sender Name:** Updated to a recognizable team name (e.g., "The [Company Name] Team") instead of a generic or unclear sender. This builds trust and improves deliverability.
4. **Unsubscribe Link:** Added a clear and prominent unsubscribe link in the footer (not shown in the draft) to comply with CAN-SPAM and GDPR regulations. Example: "Unsubscribe | Update Preferences | Contact Us."
5. **Mobile Optimization:** Ensured the email is mobile-friendly by using a single-column layout, larger fonts, and concise paragraphs. The call-to-action (CTA) button is prominently placed and easy to tap.
6. **Spam Triggers:** Removed phrases like "don’t miss out" (too salesy) and replaced them with more natural language. Added a physical mailing address in the footer to comply with CAN-SPAM.
7. **Personalization:** Added a placeholder for the recipient’s first name to increase engagement. If dynamic fields aren’t available, use a generic greeting like "Hi there," but avoid "Dear User" or "Dear Customer."

**Revised Version:**
Subject: [First Name], Your Exclusive Invite to the VIP Webinar Series

Hi [First Name],

We’re thrilled to invite *you* to our upcoming VIP Webinar Series, where industry leaders will share insights on [TOPIC]. This is your chance to learn from the best and connect with like-minded professionals—all from the comfort of your desk.

📅 **Date:** October 15, 2023
🕒 **Time:** 2:00 PM EST
📍 **Platform:** Zoom (link provided after registration)

🔗 [Register Now]

Spots are limited, so secure your seat today!

Best regards,
The [Company Name] Team

[Company Address]
[Unsubscribe Link | Update Preferences | Contact Us]