gtm-agents

🥈Silver

Production-ready GTM agents for sales, marketing, and customer success workflows. Automates repetitive tasks, integrates with Claude code, and requires no coding. Ideal for operations teams to save time and improve efficiency.

15390Updated 2mo ago

Intermediate30min to implementautomation

Saves ~90 min per use

Quick InstallView Source

git clone https://github.com/gtmagents/gtm-agents.git

Works with:

Claude

Overview

About This Skill

How to Use

1. **Define Your Workflow:** Start by selecting the GTM function (sales/marketing/customer success) and the specific task (e.g., lead qualification, campaign setup). Use the [FUNCTION], [TASK], and [CHANNELS] placeholders to customize your prompt. 2. **Set Parameters:** Fill in [TARGET AUDIENCE], [CRITERIA], and [GOAL] to align the agent with your business objectives. For example, if targeting SMBs, specify budget ranges or company sizes. 3. **Integrate Tools:** Connect your CRM (e.g., HubSpot, Salesforce) and automation tools (e.g., Lemlist, Zapier) via no-code integrations. Use the example output as a template for your tool stack. 4. **Execute & Monitor:** Run the agent’s plan and track metrics in real-time. Use the example’s dashboard structure to set up your own tracking (e.g., response rates, conversion rates). 5. **Iterate:** After the first cycle, review performance data and adjust criteria or templates. Use Claude’s code interpreter to tweak automation rules (e.g., scoring thresholds) without manual coding.

Setup & Installation

Quick Install

No install command available. Check the GitHub repository for manual installation instructions.

Alternative Install (Git Clone)

git clone https://github.com/gtmagents/gtm-agents

Requirements

Claude Code or compatible AI agent
Works with: Claude

Quick Start Guide

Install the Skill

Copy the install command above and run it in your terminal.

Open Your AI Agent

Launch Claude Code, Cursor, or your preferred AI coding agent.

Try It Out

Use the prompt template or examples below to test the skill.

Customize

Adapt the skill to your specific use case and workflow.

Usage Examples

Prompt Template

Act as a production-ready GTM (Go-To-Market) agent for [FUNCTION: sales/marketing/customer success]. Automate [TASK: e.g., lead qualification, campaign setup, onboarding follow-ups] using the following parameters: [TARGET AUDIENCE: e.g., enterprise clients, SMBs], [CHANNELS: e.g., email, LinkedIn, CRM], [CRITERIA: e.g., budget > $50K, job title = 'CFO']. Generate a step-by-step execution plan with no-code actions, including templates, sequences, and integrations. Prioritize [GOAL: e.g., response rate > 20%, conversion rate > 15%].

Example Output

### GTM Agent Execution Plan: Lead Qualification for Enterprise SaaS

**Objective:** Qualify 500 inbound leads from LinkedIn ads (targeting CFOs at companies with $50K+ ARR) with a response rate goal of 25% and a conversion rate to demo of 12%.

**Step 1: Lead Segmentation & Scoring**
- **Tool:** HubSpot CRM (automated workflow)
- **Action:** Import leads via CSV (sample data below). Assign scores based on:
  - Budget: $50K–$100K = 20 pts, $100K+ = 40 pts
  - Job title: 'CFO' = 30 pts, 'VP Finance' = 20 pts
  - Company size: 500–1K employees = 10 pts, 1K+ = 20 pts
- **Example:** Lead ID #4721 (Jane Doe, CFO at Acme Corp, $75K ARR) scores 90/100 → **High Priority**.

**Step 2: Automated Outreach Sequence**
- **Tool:** Lemlist (no-code automation)
- **Template:**
  **Subject:** Quick question about [Acme Corp]'s [pain point, e.g., cash flow forecasting]
  **Body:** Hi [First Name], I noticed [Company] is growing rapidly in [industry]. Many of our clients in this space use [Product] to [solve X problem]. Would you be open to a 15-minute chat next week?
  **Follow-up:** 3 emails over 7 days (days 3, 5, 7) with case studies and social proof.
- **Integration:** HubSpot → Lemlist via Zapier (auto-syncs lead scores).

**Step 3: Qualification Criteria**
- **Auto-flag** leads who:
  - Open email 3+ times but don’t reply → **Nurture** (add to drip campaign)
  - Reply with "Budget approved" → **Sales Ready** (assign to AE)
  - Reply with "Not interested" → **Archive** (add to suppression list)

**Step 4: Conversion Tracking**
- **Metrics Dashboard:**
  - Response rate: 28% (140/500) → **Exceeds goal**
  - Demo booked: 18% (25/140) → **On track**
  - Average time to reply: 1.2 days (target: <2 days)

**Step 5: Escalation Path**
- **Tool:** Slack (Claude integration)
- **Action:** If a lead replies with objections (e.g., "We’re using Competitor X"), trigger a Claude-generated response with a tailored case study comparison within 1 hour.

**Next Steps:**
1. Review lead scores in HubSpot (filter by >80).
2. Approve Lemlist sequence in Zapier.
3. Monitor Slack alerts for urgent replies.

**Time Saved:** ~15 hours/week (manual segmentation + outreach).