if-this-then-ad

🥈Silver

Automate marketing campaigns based on real-world events like weather, holidays, or sports. Connects to Google Ads and Display & Video 360. Ideal for dynamic ad targeting and personalized promotions.

103160Updated 1mo ago

Intermediate30min to implementmarketing

Saves ~180 min per use

Quick InstallView Source

git clone https://github.com/google/if-this-then-ad.git

Works with:

Claude

Overview

About This Skill

Automate marketing campaigns based on real-world events like weather, holidays, or sports. Connects to Google Ads and Display & Video 360. Ideal for dynamic ad targeting and personalized promotions.

Setup & Installation

Quick Install

No install command available. Check the GitHub repository for manual installation instructions.

Alternative Install (Git Clone)

git clone https://github.com/google/if-this-then-ad

Requirements

Claude Code or compatible AI agent
Works with: Claude

Quick Start Guide

Install the Skill

Copy the install command above and run it in your terminal.

Open Your AI Agent

Launch Claude Code, Cursor, or your preferred AI coding agent.

Try It Out

Use the prompt template or examples below to test the skill.

Customize

Adapt the skill to your specific use case and workflow.

Usage Examples

Prompt Template

Create a rule-based marketing campaign for [COMPANY] in the [INDUSTRY] sector. The campaign should trigger when [EVENT] occurs. The goal is to [OBJECTIVE]. Provide a detailed plan including audience targeting, messaging, and channels.

Example Output

# Rule-Based Marketing Campaign for GreenTech Solutions

## Campaign Trigger
- **Event**: Stock price of GreenTech Solutions reaches $150
- **Objective**: Capitalize on investor interest to drive product awareness

## Audience Targeting
- **Primary**: Institutional investors and high-net-worth individuals
- **Secondary**: Tech enthusiasts and sustainability advocates

## Messaging
- **Headline**: "GreenTech Solutions: Powering a Sustainable Future"
- **Key Points**:
  - Highlight recent stock performance and growth potential
  - Showcase innovative products and sustainability initiatives
  - Include testimonials from satisfied investors

## Channels
- **Email**: Personalized emails to institutional investors
- **Social Media**: LinkedIn and Twitter ads targeting tech enthusiasts
- **PR**: Press release on major financial news platforms
- **Webinar**: Invite-only webinar for high-net-worth individuals

## Timeline
- **Day 1-3**: Campaign launch and initial outreach
- **Day 4-7**: Follow-up emails and social media engagement
- **Day 8-14**: Webinar and PR follow-up

## Success Metrics
- Increase in website traffic from target audience
- Engagement rates on social media posts
- Number of webinar registrations and attendees
- Conversion rates to product inquiries or purchases

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