audience-profile

--- name: audience-profile description: "Build detailed buyer personas. Use when: demographics, psychographics, behaviors, JTBD, content preferences." argument-hint: "[audience-segment]" --- # /digital-marketing-pro:audience-profile ## Purpose Build a rich, actionable buyer persona that goes beyond basic demographics. Captures psychographic drivers, behavioral patterns, jobs-to-be-done, objections, and content consumption preferences to inform all marketing activities. ## Input Required The user must provide (or will be prompted for): - **Product/service**: What the brand offers - **Customer type**: B2B buyer, B2C consumer, or both - **Existing data**: Any customer research, survey data, analytics demographics, CRM data, or interview insights - **Number of personas**: How many distinct personas to create (recommend 2-4) - **Hypothesis**: Who the user thinks their ideal customer is (starting point) ## Process 1. **Load brand context**: Read `~/.claude-marketing/brands/_active-brand.json` for the active slug, then load `~/.claude-marketing/brands/{slug}/profile.json`. Apply brand voice, compliance rules for target markets (`skills/context-engine/compliance-rules.md`), and industry context. **Also check for guidelines** at `~/.claude-marketing/brands/{slug}/guidelines/_manifest.json` — if present, load restrictions and relevant category files. Check for custom templates at `~/.claude-marketing/brands/{slug}/templates/`. Check for agency SOPs at `~/.claude-marketing/sops/`. If no brand exists, ask: "Set up a brand first (/digital-marketing-pro:brand-setup)?" — or proceed with defaults. 2. Gather inputs through structured questions if data is limited 3. Build demographic profile: age range, role/title, company size (B2B), income range, geography, education 4. Develop psychographic profile: values, motivations, fears, aspirations, identity markers 5. Map behavioral patterns: where they spend time online, content formats preferred, purchase behavior, decision-making process 6. Define jobs-to-be-done: functional, emotional, and social jobs the product helps accomplish 7. Identify objections and barriers to purchase with counter-messaging 8. Document the buyer journey: trigger events, research process, evaluation criteria, decision influencers 9. Specify content preferences: platforms, formats, tone, topics they engage with 10. Give the persona a name and narrative summary for team alignment ## Output A structured buyer persona document containing: - Persona name and one-paragraph narrative - Demographic snapshot - Psychographic profile with motivations and values - Jobs-to-be-done framework (functional, emotional, social) - Day-in-the-life scenario - Buyer journey map with touchpoints and decision criteria - Objections and counter-messaging guide - Content and channel preferences - Messaging do's and don'ts for this persona ## Agents Used - **marketing-strategist** — Persona development, JTBD framework, buyer journey mapping, audience segmentation