Attio
Modern CRM for startups with real-time collaboration
Shyft Score
Directory quality rating
88/100
Quiet
AI Readiness
How prepared for AI workflows
57/100
APIMCP
Our take
The verdict on Attio
AI-generated
Attio CRM stands out as the modern choice for startups seeking HubSpot alternatives. Real-time collaboration, flexible data model, and API-first design outpace traditional CRMs on agility. Setup requires modest technical effort, but pays off for founders and ops teams who need both simplicity and control.
Strengths
- Free tier available
- 4.7/5 rating from 280 reviews
- Real-time collaboration
- Powerful automations
- API-first approach
Limitations
- Moderate AI readiness (57/100)
- Limited to sales and marketing teams
- Pricing unclear beyond freemium
Best for: Sales and marketing teams in mid-sized companies looking to streamline CRM processes with real-time collaboration
Try Attio's free tier to see if it fits your workflow.
See how Attio fits your stackBenefits
Why teams choose Attio
Increase sales team productivity by 30% with real-time collaboration and automation
Reduce customer data fragmentation, improving engagement and conversion rates
Accelerate deal cycles by 25% with AI-driven insights and streamlined workflows
Enhance cross-team communication and alignment with shared customer data
Customize CRM to fit unique sales processes with flexible data model and API-first approach
About
What is Attio?
Attio is a modern CRM platform built for startups and go-to-market teams. Attio CRM features a flexible data model that adapts to unique workflows, real-time collaboration for team alignment, and API-first architecture for seamless integrations. Designed as a lightweight alternative to HubSpot and Salesforce, it combines simplicity with powerful automation and customization capabilities.
Key capabilities
Flexible data model
Real-time collaboration
Powerful automations
Email sync
API-first
At a glance
Capabilities
APIMCP
Use cases
What you can do with Attio
Replace HubSpot with a lightweight Attio CRM for startups
Automate customer follow-ups and sales workflows
Sync emails and maintain complete customer history
Build custom CRM workflows with API integrations
Enable real-time collaboration across sales and marketing teams
Best for
StartupsModern TeamsFounders
Pricing
Attio pricing
Attio starts at Free / /user/mo
Starting at Free / /user/mo
Ecosystem
Connected ecosystem
MCP servers, AI skills, and integrations that work with Attio
MCP servers
Use Attio with AI agents via these MCP servers
&w=96&q=75){kind=logo}
attio-mcp-server
Connect Attio to LLMs for enhanced CRM capabilities.
npx0
Attio MCP Server
Integrate and automate your Attio CRM for enhanced productivity.
0
Integrations
GmailOutlookSlackZapier
AI & automation capabilities
REST API
MCP Server
WebhooksN/A
Free TierN/A
FAQs
Frequently asked questions
Common questions about Attio and its capabilities
Attio offers a freemium pricing model starting with a free plan, then paid plans at per user per month. The free tier provides core CRM functionality, while paid plans unlock advanced features like automations, integrations, and enhanced collaboration tools for growing teams.
Need help automating Attio?
Our team can help you integrate Attio with your existing tools and build custom automation workflows.
No commitment requiredResponse within 24h
Get weekly AI tool updates
Pulse delivers sales-specific AI insights every week. Free.
Explore
Discover more
Alternatives, related tools, and resources for Attio
Related Resources
Browse by Category
Related Tools
Using Attio? See how your stack compares.
Our free scan analyzes your website, detects your tools, and shows gaps in your AI readiness.
Take free scan →