How does Meltwater help with brand tracking and analytics?

Meltwater provides AI-driven insights and analytics to track brand mentions across various media. A unique feature is its ability to monitor brand representation within LLM models, ensuring a comprehensive understanding of your brand's presence and perception.

Is Meltwater suitable for small marketing teams or large corporations?

Meltwater is best for public relations professionals, marketing teams, and corporate communications departments. While it offers robust features, its comprehensive suite and 'contact sales' pricing suggest it's well-suited for organizations with dedicated PR and marketing needs, regardless of size.

Meltwater

AI-powered media intelligence

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Shyft Score

Directory quality rating

Reviewed

66/100

Quiet

Our take

The verdict on Meltwater

AI-generated

Meltwater provides comprehensive media intelligence with AI-driven insights, but its pricing model is opaque and lacks AI agent support.

Strengths

Largest media database
GenAI Lens for LLM monitoring
Mira AI assistant
Free tier available

Limitations

No AI agent support
Pricing model is contact_sales
Limited to PR

Best for: PR teams needing AI-driven media intelligence and monitoring.

Request a demo to evaluate Meltwater for your team.

See how Meltwater fits your stack

Benefits

Why teams choose Meltwater

Gain real-time insights into brand perception across global media

Proactively manage brand representation in AI models and traditional media

Streamline PR workflows with AI-powered assistance and automation

Make data-driven decisions with comprehensive analytics and reporting

Monitor and engage with media outlets more effectively

About

What is Meltwater?

All-in-one AI-driven PR platform with largest media database. GenAI Lens (2025) monitors brand representation in LLM models. Includes Mira AI assistant.

Key capabilities

Comprehensive media monitoring

AI-driven insights and analytics

Brand representation tracking in LLM models

Mira AI assistant for PR support

Extensive media database access

At a glance

What you can do with Meltwater

Monitor media coverage to track brand reputation

Analyze social media trends to inform marketing strategies

Track competitor mentions to stay ahead in the market

Use Meltwater to identify industry influencers for partnerships

Monitor news outlets to gather insights on market trends

Best for

Public relations professionalsMarketing teamsCorporate communications departments

Pricing

Meltwater pricing

Meltwater starts at contact_sales

Starting at contact_sales

Ecosystem

Connected ecosystem

MCP servers, AI skills, and integrations that work with Meltwater

Integrations

SalesforceHubSpotZapierSlackGoogle AnalyticsMailchimpHootsuiteTrelloAsana

FAQs

Frequently asked questions

Common questions about Meltwater and its capabilities

Meltwater offers comprehensive media monitoring, AI-driven insights, brand representation tracking in LLM models, the Mira AI assistant for PR support, and extensive media database access. It's designed to help PR professionals manage their media presence effectively.