How much does Muck Rack cost?

Muck Rack is available via a subscription model, starting at $99 per month. Pricing may vary based on specific features and user needs, so it's best to contact Muck Rack directly for a customized quote.

What features does Muck Rack offer for PR outreach?

Muck Rack offers AI-powered journalist matching, customizable media lists, and real-time alerts for media mentions. It also includes media monitoring and coverage tracking, along with PR performance analytics to optimize your outreach strategies.

Muck Rack

AI media database and outreach

ReviewedSubscription

Visit website

Compare →

Shyft Score

Directory quality rating

Reviewed

51/100

Quiet

Our take

The verdict on Muck Rack

AI-generated

Muck Rack's AI-powered journalist matching and media monitoring make it a strong tool for PR professionals managing media relations and coverage tracking.

Strengths

AI-powered journalist matching
Media monitoring and coverage tracking
Customizable media lists
Higher starting price

Limitations

No free tier
Limited collaboration features
No AI agent support

Best for: PR teams and agencies needing advanced media monitoring and journalist outreach capabilities.

Request a demo to evaluate Muck Rack for your team.

See how Muck Rack fits your stack

Benefits

Why teams choose Muck Rack

Increase media coverage by 30% with AI-powered journalist matching

Save 10+ hours per week with automated media monitoring and tracking

Improve PR campaign performance with real-time analytics and insights

About

What is Muck Rack?

Muck Rack combines an AI-powered media database with outreach and monitoring tools for PR professionals. The platform matches journalists to story angles, tracks press coverage across outlets, and measures PR campaign impact through reach and sentiment metrics.

Key capabilities

AI-powered journalist matching

Media monitoring and coverage tracking

Customizable media lists

PR performance analytics

Real-time alerts for media mentions

At a glance

What you can do with Muck Rack

Identify and connect with journalists covering specific industries for PR campaigns

Monitor media coverage and track the reach of press releases

Create and manage press lists for targeted outreach campaigns

Best for

Public relations professionalsMarketing teamsMedia agencies

Pricing

Muck Rack pricing

Muck Rack starts at $99/mo

Starting at $99/mo

Ecosystem

Connected ecosystem

MCP servers, AI skills, and integrations that work with Muck Rack

Integrations

SlackZapierHubSpotSalesforceMailchimpHootsuiteGoogle AnalyticsTrello

FAQs

Frequently asked questions

Common questions about Muck Rack and its capabilities

Muck Rack is an AI-powered media database and outreach tool designed for public relations professionals, marketing teams, and media agencies. It helps users find journalists, track media coverage, and analyze PR performance.