Substack
Owned newsletter platform for B2B lead nurturing
Shyft Score
Directory quality rating
68/100
Quiet
Found in 1 source
AI Readiness
How prepared for AI workflows
54/100
MCP
Our take
The verdict on Substack
AI-generated
Substack is a solid choice for B2B sales teams looking to nurture leads through consistent, valuable content. Its free tier and strong analytics make it a practical option for small to mid-sized teams.
Strengths
- Free tier available
- Strong analytics for engagement tracking
- Customizable templates for branding
Limitations
- Limited AI capabilities
- No native AI agent support
- Small ecosystem for B2B use cases
Best for: Small to mid-sized sales teams focused on lead nurturing through content marketing
Try Substack's free tier to see if it fits your workflow.
See how Substack fits your stackBenefits
Why teams choose Substack
Build direct relationships with prospects through consistent newsletter content
Track subscriber engagement to optimize your content strategy
Automate email delivery to save time on manual newsletter distribution
Create professional-looking newsletters without design expertise
About
What is Substack?
Substack is a newsletter publishing platform that lets B2B sales and marketing teams build direct relationships with prospects through email. It includes writing tools, subscriber management, and customizable templates. You own your subscriber list and all content.
Key capabilities
Integrated writing and editing tools
Subscriber management system
Email automation for newsletters
Analytics for subscriber engagement
Customizable newsletter templates
At a glance
Capabilities
MCP
Use cases
What you can do with Substack
Create and automate weekly newsletters for lead nurturing
Manage subscriber lists for targeted email campaigns
Analyze subscriber engagement to refine content strategy
Customize newsletter templates for brand consistency
Integrate writing tools to streamline content creation
Best for
B2B marketersSales teamsContent creators
Pricing
Substack pricing
Substack starts at $0/mo
Starting at $0/mo
Ecosystem
Connected ecosystem
MCP servers, AI skills, and integrations that work with Substack
MCP servers
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Integrations
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AI & automation capabilities
REST APIN/A
MCP Server
WebhooksN/A
Free TierN/A
FAQs
Frequently asked questions
Common questions about Substack and its capabilities
Yes, Substack offers a free plan for businesses. You can publish newsletters and blogs at no cost. Substack takes a 10% fee only when you charge subscribers for premium content. The free tier includes basic writing tools, subscriber management, and email delivery.
Need help automating Substack?
Our team can help you integrate Substack with your existing tools and build custom automation workflows.
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