google tag manager
npxStandardThis MCP server connects to Google Tag Manager, allowing AI agents to manage tags, triggers, and variables. It provides tools for creating, updating, and deleting containers, tags, and triggers. The server integrates with the Google Tag Manager API and supports OAuth for authentication. Developers use it to automate tag management, streamline marketing operations, and integrate with other marketing tools.
94390Updated 2 weeks ago
Overview
This MCP server connects to Google Tag Manager, allowing AI agents to manage tags, triggers, and variables. It provides tools for creating, updating, and deleting containers, tags, and triggers. The server integrates with the Google Tag Manager API and supports OAuth for authentication. Developers use it to automate tag management, streamline marketing operations, and integrate with other marketing tools.
Installation
1Install the package
npx
npx -y google-tag-manager-mcp-server2Add to Claude
Add this configuration to your claude_desktop_config.json:
claude_desktop_config.json
{
"mcpServers": {
"stape-io-google-tag-manager-mcp-server-github": {
"command": "npx",
"args": [
"-y",
"npx -y google-tag-manager-mcp-server"
]
}
}
}3Verify installation
Restart Claude Desktop, then ask:
"What tools do you have available from google tag manager?"
Prerequisites
- Node.js 18 or higher
- npm or npx available
- Claude Desktop or Claude API access
- API key for google tag manager
Configuration
API Key Required
This server requires an API key from google tag manager. Add it to your environment or config.
| Variable | Required | Description |
|---|---|---|
| GOOGLE_TAG_MANAGER_API_KEY | Yes | Your google tag manager API key |
Usage Examples
List Resources
"What resources are available in google tag manager?"
Claude will query available resources and return a list of what you can access.
Get Details
"Show me details about [specific item] in google tag manager"
Claude will fetch and display detailed information about the requested item.
Create New
"Create a new [item] in google tag manager with [details]"
Claude will use the appropriate tool to create the resource and confirm success.
Works with google tag manager
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