Google Tag Manager
Deploy marketing and analytics tags without code changes
DiscoveredFree
Shyft Score
Directory quality rating
36/100
Quiet
Our take
The verdict on Google Tag Manager
Strengths
- Free tier available
Limitations
- No MCP/AI agent support yet
Try Google Tag Manager's free tier to see if it fits your workflow.
See how Google Tag Manager fits your stackAbout
What is Google Tag Manager?
Google Tag Manager lets marketers and analysts deploy tracking tags for analytics and marketing tools without modifying site code. It offers version control, real-time previews, and templates for common tags. Integrates with Google Analytics and other platforms. Free to use.
Key capabilities
Easy tag deployment without code changes
Version control for tag changes
Built-in templates for common tags
Real-time preview and debugging
Integration with Google Analytics and other platforms
Use cases
What you can do with Google Tag Manager
Marketers can deploy tracking tags for campaigns without developer assistance
Analysts can manage and update analytics tags centrally
Agencies can streamline tag deployment across multiple client websites
Best for
Digital marketersWeb developersE-commerce businesses
Pricing
Google Tag Manager pricing
Google Tag Manager starts at $0/mo
Starting at $0/mo
Ecosystem
Connected ecosystem
MCP servers, AI skills, and integrations that work with Google Tag Manager
Integrations
Google AnalyticsGoogle AdsFacebook PixelLinkedIn Insight TagHotjarOptimizelyTwitter AdsSegmentZapier
AI & automation capabilities
REST API
MCP ServerN/A
WebhooksN/A
Free TierN/A
FAQs
Frequently asked questions
Common questions about Google Tag Manager and its capabilities
Google Tag Manager pricing starts at $0/mo. Contact Google Tag Manager for enterprise pricing and volume discounts.
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