Is Google Tag Manager free for businesses?

Yes, Google Tag Manager is completely free to use for businesses of all sizes. It provides robust features for tag deployment, version control, and debugging without any monthly subscription fees, making it a cost-effective solution for managing website analytics and marketing tags.

How does GTM integrate with other analytics platforms for B2B data?

GTM integrates seamlessly with Google Analytics and many other analytics and marketing platforms. It acts as a central hub, allowing you to deploy their respective tags through a single interface. This ensures consistent data collection across various tools, providing a unified view of your B2B website performance and user behavior.

Google Tag Manager

Deploy analytics and marketing tags without developer help

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Shyft Score

Directory quality rating

Discovered

36/100

Quiet

Our take

The verdict on Google Tag Manager

Strengths

Free tier available

Limitations

No MCP/AI agent support yet

Try Google Tag Manager's free tier to see if it fits your workflow.

See how Google Tag Manager fits your stack

Benefits

Why teams choose Google Tag Manager

Reduce dependency on developers for tag management

Improve data accuracy with streamlined tag deployment

Save time with pre-built templates and version control

Enhance collaboration between marketing and IT teams

Gain real-time insights with faster tag implementation

About

What is Google Tag Manager?

Google Tag Manager lets marketers and analysts deploy tracking tags for analytics and marketing tools without modifying site code. It offers version control, real-time previews, and templates for common tags. Integrates with Google Analytics and other platforms. Free to use.

Key capabilities

Easy tag deployment without code changes

Version control for tag changes

Built-in templates for common tags

Real-time preview and debugging

Integration with Google Analytics and other platforms

At a glance

Capabilities

API

Use cases

What you can do with Google Tag Manager

Deploy tracking tags for analytics without modifying site code

Manage Google Analytics and conversion tracking centrally

Update remarketing and ad tags without requesting developer changes

Version control tags and roll back changes instantly

Test new measurement tags before pushing to production

Best for

Digital marketersWeb developersE-commerce businesses

Pricing

Google Tag Manager pricing

Google Tag Manager starts at $0/mo

Starting at $0/mo

Ecosystem

Connected ecosystem

MCP servers, AI skills, and integrations that work with Google Tag Manager

Integrations

Google AnalyticsGoogle AdsFacebook PixelLinkedIn Insight TagHotjarOptimizelyTwitter AdsSegmentZapier

AI & automation capabilities

REST API

MCP ServerN/A

WebhooksN/A

Free TierN/A

FAQs

Frequently asked questions

Common questions about Google Tag Manager and its capabilities

Google Tag Manager (GTM) is used by B2B companies to efficiently deploy and manage website tags (like analytics, marketing, and conversion tracking) without requiring constant code changes from IT. This empowers marketing teams to quickly implement and test campaigns, ensuring accurate data collection for business insights.