Best Google Tag Manager Alternatives in 2026
Compare the top 6 alternatives to Google Tag Manager. Find the right analytics tool for your team's needs and budget.
6Alternatives
0Free Options
4.8Top Rated
By Shyft Research TeamUpdated Feb 24, 2026
Google Tag Manager Alternatives Summary
- 6 alternatives to Google Tag Manager compared
- 0 options with free tiers available
- Top alternative: Stape (N/A/5 rating)
- Compare analytics tools by features, pricing, and user reviews
What is Google Tag Manager Alternatives?
Google Tag Manager alternatives are analytics tools that offer similar functionality for teams looking to switch or compare options. These 6 alternatives range from enterprise solutions to affordable options for startups.
Key characteristics:
- Primary category: analytics
- 0 alternatives with AI/MCP support
- Average rating: 0.8/5
Alternatives
6
Free Options
0
Top Rating
4.8/5
AI-Ready
0
Many companies seek EU alternatives to Google Tag Manager due to GDPR and Schrems II concerns. These regulations emphasize data sovereignty and privacy. EU-based solutions offer better control over data handling and storage.
Choose Based on Your Needs
All Google Tag Manager Alternatives
#1
Stape
Boost ROAS with effortless server-side tracking.
#2
Friendly Analytics
Privacy-first analytics for businesses.
#3
Piwik PRO
Privacy-focused analytics with built-in consent management
#4
JENTIS
Unlock full-funnel growth with first-party data.
#5
Commanders Act - TagCommander
TagCommander manages and deploys tracking tags across websites and apps
#6
Matomo
Accurate web and app analytics for data-driven decisions.
Not sure which alternative is right for you?
Compare Google Tag Manager directly with any alternative to see features side-by-side.
Compare ToolsFrequently Asked Questions
Migration from Google Tag Manager requires careful planning. Ensure integrations work across your entire tool stack. Switching Google Tag Manager is one piece of the puzzle. The real challenge is keeping integrations working across your entire tool stack. Map your full stack migration →
Our Expert Verdict
“Looking for Google Tag Manager alternatives? We've analyzed 6 competing analytics tools. Stape leads with strong ratings. ”
Pros
- • 6 alternatives compared
- • 0 free options available
Recommendation: Start with Stape to compare against Google Tag Manager.
Questions About Google Tag Manager Alternatives
The top 5 alternatives to Google Tag Manager are: 1) Stape, 2) Friendly Analytics, 3) Piwik PRO, 4) JENTIS, 5) Commanders Act - TagCommander. Each offers unique strengths for analytics. Compare features, pricing, and user reviews to find the best fit.