Google Tag Manager vs Stape
Comprehensive comparison for 2026: features, pricing, and expert recommendations
By Shyft Research TeamUpdated Feb 24, 2026
TL;DR
- Both tools is our recommended choice for most users
- Compare ratings, features, and pricing below
- See detailed pricing comparison below
- Choose Google Tag Manager for most use cases, especially if you need extensive integrations and a free tier.
Google Tag Manager Rating
N/A
Stape Rating
N/A
Google Tag Manager Price
$0/mo
Stape Price
$29/mo
When comparing Google Tag Manager and Stape, the choice depends on your specific needs. Google Tag Manager is the global leader in tag management systems. It offers extensive integrations and a free tier. Stape, on the other hand, is a tag management system from Estonia. It hosts fully managed server-side Google Tag Manager containers. The sGTM containers are connected to server-side containers in your GTM account and can be configured there. The containers provided by Stape can be hosted in Europe and can remove per.
Quick Verdict
Google Tag Manager is the global leader for most use cases. Stape is a good choice for EU-based companies needing server-side tracking.
Choose Google Tag Manager
Google Tag Manager is the most widely used tag management system. It offers extensive integrations and a free tier. It is the best choice for most companies.
Choose Google Tag Manager for most use cases, especially if you need extensive integrations and a free tier.
OR
Choose Stape
Stape is a good choice for EU-based companies needing server-side tracking. It offers a fully managed server-side Google Tag Manager container.
Choose Stape if you are an EU-based company needing server-side tracking.
Head-to-Head Comparison
Google Tag Manager
Stape
Category
analytics
analytics
Rating
No rating
No rating
Starting Price
$0/mo
$29/mo
Free Tier
What it Does
Deploy marketing and analytics tags without code changes
Boost ROAS with effortless server-side tracking.
Frequently Asked Questions
In conclusion, Google Tag Manager is the best choice for most companies. It offers extensive integrations and a free tier. Stape is a good choice for EU-based companies needing server-side tracking. It offers a fully managed server-side Google Tag Manager container.
Our Expert Verdict
“Google Tag Manager is the global leader for most use cases. Stape is a good choice for EU-based companies needing server-side tracking.”
Pros
- • Google Tag Manager: Established solution
- • Stape: Established solution
Recommendation: We recommend google-tag-manager for most use cases.
Verdict: Google Tag Manager vs Stape
Winner: google-tag-manager
Google Tag Manager is the global leader for most use cases. Stape is a good choice for EU-based companies needing server-side tracking.
Common Questions: Google Tag Manager vs Stape
Both Google Tag Manager and Stape are strong analytics tools. Google Tag Manager and Stape. The best choice depends on your team size, budget, and specific feature requirements. Both offer ways to try before you buy.