Is PostHog free for small businesses?

Yes, PostHog offers a freemium plan starting at $0/month, making it accessible for small businesses. The free tier includes core analytics features like event tracking and basic insights, with paid plans available for advanced features and higher usage volumes.

How does PostHog compare to Google Analytics for product teams?

PostHog is specifically designed for product analytics with features like session recordings, feature flags, and cohort analysis that Google Analytics lacks. It's open-source, offers more granular event tracking, and provides product-focused insights rather than marketing-focused web analytics.

PostHog

Open-source product analytics

VerifiedFreemiumProduct

MCP Ready

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Shyft Score

Directory quality rating

Verified

70/100

Quiet

Found in 1 source

AI Readiness

How prepared for AI workflows

Low

23/100

APIMCP

Our take

The verdict on PostHog

AI-generated

PostHog provides open-source product analytics with event tracking and user session recording. Its MCP compatibility and high user rating are notable strengths.

Strengths

Open-source with active community
High user rating of 4.5/5
Free tier available

Limitations

Low AI readiness score of 23/100
Limited use cases outside product analytics
Small ecosystem

Best for: Product and operations teams at small to mid-sized companies needing open-source analytics

Try PostHog's free tier to see if it fits your workflow.

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Benefits

Why teams choose PostHog

Track user behavior and product performance without vendor lock-in through self-hosted deployment

Reduce development cycles by testing features with built-in A/B testing and feature flags

Understand exactly how users interact with your product through session recordings and heatmaps

Save on analytics costs while maintaining full data control and privacy

About

What is PostHog?

Open-source analytics suite combining product analytics, session replay, feature flags, and A/B testing with self-hosted options. Developer-first analytics.

Key capabilities

Event tracking and analysis

User session recording

Feature flags for A/B testing

Heatmaps for user interaction insights

Cohort analysis for user segmentation

At a glance

Capabilities

APIMCP

Use cases

What you can do with PostHog

Track product usage with autocapture events

Run A/B tests on feature variations

Analyze user funnels to identify drop-off points

Build feature flags for gradual rollouts

Watch session replays to debug UX issues

Best for

Product managersData analystsGrowth teams

Pricing

PostHog pricing

PostHog starts at $0/mo

Starting at $0/mo

Ecosystem

Connected ecosystem

MCP servers, AI skills, and integrations that work with PostHog

MCP servers

Use PostHog with AI agents via these MCP servers

mcp

Official PostHog MCP Server for enhanced model context integration.

npx 142

Seamless communication integration for your applications.

npx 116

A comprehensive collection of MCP servers for enhancing developer tools and services.

216

Integrate OpenAI's o1 model and Flux capabilities with ease using MCP servers.

Browse all MCP servers

Integrations

SlackZapierSegmentGitHubAmplitudeGoogle AnalyticsMixpanelIntercomSalesforce

AI & automation capabilities

REST API

MCP Server

WebhooksN/A

Free TierN/A

FAQs

Frequently asked questions

Common questions about PostHog and its capabilities

PostHog is used by B2B companies for product analytics, tracking user behavior, and optimizing growth. It provides event tracking, session recordings, A/B testing with feature flags, heatmaps, and cohort analysis to help product managers and data analysts make data-driven decisions about their products.