Google Analytics
Web analytics with AI-powered insights by Google
Shyft Score
Directory quality rating
88/100
Quiet
Our take
The verdict on Google Analytics
AI-generated
Google Analytics (GA4) is a robust, AI-powered analytics tool with strong cross-platform tracking and predictive metrics. Its free tier and Google ecosystem integration make it a top choice for marketers.
Strengths
- Free tier available
- AI-powered predictive metrics
- Cross-platform measurement
- Customizable dashboards
- Strong Google ecosystem integration
Limitations
- Learning curve for GA4
- Limited customer support
- Privacy concerns with data collection
Best for: Marketing teams of all sizes needing comprehensive web analytics with AI insights.
Try Google Analytics's free tier to see if it fits your workflow.
See how Google Analytics fits your stackAbout
What is Google Analytics?
Web analytics service tracking website traffic, user behavior, and conversions. GA4 uses AI for predictive metrics and cross-platform measurement.
Key capabilities
Real-time data tracking
User segmentation and audience insights
Customizable dashboards and reports
Event tracking for user interactions
Predictive metrics using machine learning
At a glance
Use cases
What you can do with Google Analytics
Track and analyze website traffic to understand user behavior and demographics using Google Analytics.
Measure the performance of marketing campaigns and optimize them based on data insights from Google Analytics.
Set up goals and conversion tracking in Google Analytics to monitor and improve key business metrics.
Best for
Digital marketersE-commerce businessesWeb developers
Pricing
Google Analytics pricing
Google Analytics starts at $0/mo
Starting at $0/mo
Ecosystem
Connected ecosystem
MCP servers, AI skills, and integrations that work with Google Analytics
MCP servers
Use Google Analytics with AI agents via these MCP servers
google analytics
Access and analyze Google Analytics 4 data effortlessly with this MCP server.
npx 67
google analytics mcp
Access GA4 data through natural language with 200+ dimensions & metrics.
pip 168
careerly-data-mcp
Advanced data analysis for GA4, BigQuery, and Search Console integration.
npx0
ga4
Easily access and analyze Google Analytics 4 data with LLMs using this MCP server.
pip 17
Integrations
Google AdsGoogle Tag ManagerSearch ConsoleFacebook AdsZapierShopifyWordPressMailchimpSalesforce
FAQs
Frequently asked questions
Common questions about Google Analytics and its capabilities
Google Analytics pricing starts at $0/mo. Contact Google Analytics for enterprise pricing and volume discounts.
Need help automating Google Analytics?
Our team can help you integrate Google Analytics with your existing tools and build custom automation workflows.
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