Best Google Analytics Alternatives in 2026
Compare the top 30 alternatives to Google Analytics. Find the right analytics tool for your team's needs and budget.
30Alternatives
0Free Options
4.8Top Rated
By Shyft Research TeamUpdated Feb 24, 2026
Google Analytics Alternatives Summary
- 30 alternatives to Google Analytics compared
- 0 options with free tiers available
- Top alternative: Plausible (N/A/5 rating)
- Compare analytics tools by features, pricing, and user reviews
What is Google Analytics Alternatives?
Google Analytics alternatives are analytics tools that offer similar functionality for teams looking to switch or compare options. These 30 alternatives range from enterprise solutions to affordable options for startups.
Key characteristics:
- Primary category: analytics
- 0 alternatives with AI/MCP support
- Average rating: 0.3/5
Alternatives
30
Free Options
0
Top Rating
4.8/5
AI-Ready
0
Companies seek EU alternatives to Google Analytics for data sovereignty and GDPR compliance. Schrems II invalidated the EU-US Privacy Shield, making data transfers to the US risky. EU-based analytics tools ensure data stays within the EU, reducing legal exposure.
EU alternatives also offer privacy-focused features. Many are cookieless, lightweight, and designed with user privacy in mind. These tools help companies comply with GDPR while gathering valuable analytics data.
Choose Based on Your Needs
All Google Analytics Alternatives
#1
Plausible
Simple, privacy-focused web analytics.
#2
Simple Analytics
Privacy-first analytics for modern businesses
#3
Piwik PRO
Privacy-focused analytics with built-in consent management
#4
Visitor Analytics
Advanced Analytics for Enhanced Visitor Insights
#5
Pirsch
Privacy-friendly analytics solution for modern businesses.
#6
nilly
Privacy-first web analytics for GDPR compliance
#7
etracker
Privacy-friendly web analytics with high data quality.
#8
Wide Angle Analytics
Privacy-focused web analytics for GDPR compliance
#9
TelemetryDeck
View analytics data in a native iOS or macOS app
#10
Mouseflow
AI-Powered Behavior Analytics to Optimize User Experience
#11
Dreamdata
Unify revenue data from multiple sources for accurate attribution
#12
Friendly Analytics
Privacy-first analytics for businesses.
#13
Sitesights
Privacy-focused analytics for better insights.
#14
Trackboxx
GDPR-compliant web analytics without cookies.
#15
Swetrix
Privacy-focused, cookieless web analytics for developers
#16
Vantevo
Cookie-free web analytics for privacy-focused businesses
#17
digistats
Real-time web analytics for detailed user behavior insights
#18
fusedeck
Detailed user activity tracking with cookieless option
#19
Statcounter
Crucial insights for time–strapped business owners.
#20
Alceris
Lightweight website analytics without cookie banners
#21
Publytics
The Google Analytics Alternative for Publishers
#22
Insights
Privacy-Focused Analytics for Developers
#23
Stormly
Stormly provides advanced web analytics insights for data-driven decisions
#24
SEAL Metrics
Cookieless web analytics for legally compliant tracking
#25
Counter
Real-time web analytics made simple
#26
tinylytics
Web analytics for small sites and personal blogs
#27
Analyzati
Cookieless web analytics for Spanish websites
#28
Matomo
Accurate web and app analytics for data-driven decisions.
#29
umami
Privacy-first web analytics without the complexity
#30
Offen
Open-source web analytics with built-in privacy controls
Not sure which alternative is right for you?
Compare Google Analytics directly with any alternative to see features side-by-side.
Compare ToolsFrequently Asked Questions
Migration considerations include data format compatibility and integration with existing tools. Ensure your new analytics tool supports your current data workflows. Switching Google Analytics is one piece of the puzzle. The real challenge is keeping integrations working across your entire tool stack. Map your full stack migration →
Our Expert Verdict
“Looking for Google Analytics alternatives? We've analyzed 30 competing analytics tools. Plausible leads with strong ratings. ”
Pros
- • 30 alternatives compared
- • 0 free options available
Recommendation: Start with Plausible to compare against Google Analytics.
Questions About Google Analytics Alternatives
The top 5 alternatives to Google Analytics are: 1) Plausible, 2) Simple Analytics (4.4/5), 3) Piwik PRO, 4) Visitor Analytics, 5) Pirsch. Each offers unique strengths for analytics. Compare features, pricing, and user reviews to find the best fit.